Senior Marketing Consultant

metlife; Abu Dhabi; On-site; AED 120,000 - 240,000; Full time

Job summary

MetLife in the Gulf region is seeking a Senior Marketing Consultant to support planning and execution of marketing initiatives across Gulf markets. This role focuses on building brand presence, driving engagement, and supporting business growth in a fast-paced financial services environment.

The position requires collaboration with sales, distribution, and compliance, and involves working with agencies to deliver multi-channel campaigns and broker-focused activations.

Qualifications

• Bachelor's degree in Marketing or related field; Master's preferred.
• 3–6 years of marketing experience in insurance/financial services.
• Strong English communication; Arabic a plus.
• Experience managing agencies and multi-channel campaigns.

Responsibilities

• Develop and execute integrated marketing campaigns across Gulf markets (digital, print, events, partner and broker-facing activations).
• Assist in managing relationships with advertising and creative agencies, including briefing and campaign delivery.
• Conduct and interpret market research and competitor analysis to inform strategy and positioning.
• Coordinate events and sponsorship activations (broker events, industry conferences) to strengthen market presence.
• Develop editorial and content assets (articles, social media, brochures) communicating MetLife's value proposition.
• Collaborate cross-functionally with sales, distribution, and compliance to align marketing with business objectives.
• Track and report on campaign performance and provide insights for improvement.

Skills

Market research

Agency management

Multi-channel campaigns

English communication

Project management

Education

Bachelor's degree in Marketing/Business/Communications

Master's degree (a plus)

Tools

AI tools

Job description

Job description

The Team You Will Join

Joining Global Marketing & Communications (GMC) means contributing to the company's customer-centric growth engine by helping customers live more confident futures. Whether driving external or internal marketing and communications, you'll be fostering engagement and alignment with MetLife's purpose and values that enable positive customer experiences. Become part of a dynamic team that harnesses an agile and data-driven approach across paid, owned, and earned channels to deliver meaningful and measurable outcomes for MetLife's key stakeholders: associates, communities, customers, and shareholders.

The Opportunity

The Senior Marketing consultant is responsible for supporting the planning and execution of marketing initiatives across the Gulf region. This is an exciting opportunity for a marketing professional who thrives in a fast-paced insurance/financial services environment and wants to contribute to building brand presence, driving engagement, and supporting business growth.

Key Responsibilities

• Develop and execute integrated marketing campaigns (digital, print, events, partner and broker-facing activations) across Gulf markets
• Assist in managing relationships with advertising and creative agencies, including briefing, pitch evaluation, and campaign delivery
• Conduct and interpret market research and competitor analysis including broker/customer insights, to inform marketing strategy and campaign direction
• Coordinate events and sponsorship activations (e.g., broker events, industry conferences) to strengthen market presence
• Develop editorial and content assets (articles, social media, brochures) that communicate MetLife's value proposition in an engaging, story-driven way
• Collaborate cross-functionally with sales, distribution, and compliance to align marketing efforts with business objectives
• Track and report on campaign performance, providing insights for continuous improvement

Required Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field (Master's a plus)
• 3-6 years of marketing experience, ideally within insurance, financial services, or a related B2B/B2C environment
• Solid market research skills, ability to design and interpret research (surveys, competitor analysis, consumer/broker insights) to inform marketing strategy and positioning
• Experience managing agency relationships and multi-channel campaigns
• Excellent written and verbal communication skills in English (Arabic a plus)
• Strong project management and stakeholder coordination skills

Preferred Qualifications

• Prior experience in the insurance industry strongly preferred, familiarity with products, distribution channels (brokers/agents), and regulatory considerations in the Gulf insurance market
• Strong understanding of the Gulf market landscape
• Familiarity with AI tools and technology