Digital and Media Performance Analytics Manager

Huda Beauty; Dubai; On-site; AED 446,000 - 737,000; Full time

Benefits offered by this job

Monthly Self Love Days

Monthly coaching sessions with Success

Employee discounts on Huda Beauty

Quarterly product gifting

Job summary

Huda Beauty is seeking a Digital and Media Performance Analytics Manager to lead hands-on analysis of paid media campaigns across channels, translating insights into optimization actions. You will partner with the Global Paid Media & Growth team and work with our Technology group to automate dashboards and ensure data quality.

The role emphasizes media effectiveness, KPI governance, and AI-enabled workflows, with collaboration across markets and agencies to drive business impact.

Qualifications

• 6–8 years of hands-on experience in media/digital analytics.
• Bachelor's or Master's degree in Media, Marketing or relevant field.
• Expert-level experience with digital media platform reporting tools/APIs (Meta, TikTok, Google Ads, DV360).
• Experience analysing paid media performance across multiple channels and platforms.
• Experience informing media optimisation decisions with global/local teams.
• Strong understanding of media KPIs across the funnel.

Responsibilities

• Analyze media performance across channels (paid social, search, programmatic) and measure efficiency and ROAS.
• Provide optimization recommendations on budget allocation, audience targeting, creative, and channel mix.
• Collaborate with global/local media teams to conduct post-campaign analyses and share learnings.
• Develop and communicate data-driven insights to stakeholders, including senior leadership.
• Support AI-enabled workflows for reporting and automation in collaboration with Technology team.

Skills

Media analytics

Data storytelling

Stakeholder management

Self-directed

Attention to detail

Curiosity

Project ownership

Education

Bachelor's or Master's in Media/Marketing

Tools

Power BI

Looker

Tableau

GA4

GTM

DV360

Meta Ads Manager

TikTok Business Suite

Google Ads

Job description

Who We Are: At Huda Beauty, our Vision is to lead in creating a democratized beauty industry where power is given back to people to define, create, and enjoy beauty for themselves! Launched by award-winning beauty powerhouse Huda Kattan in 2013, Huda Beauty is one of the world's fastest growing beauty brands. As a company, we are fueled by purpose and not profit, this allows us to approach things differently so that we can create products, content, and a community like no other. A lot has changed since our launch in 2013, but something that will forever remain at the core of Huda Beauty is our focus on business excellence and our unwavering passion for kindness!

Summary: As Digital and Media Performance Analytics Manager, you will be a hands-on expert individual contributor responsible for analyzing media performance across all paid channels and turning insights into optimization recommendations as part of our Global Paid Media & Growth team. You will lead post-campaign deep dives and ad hoc analyses, collaborate closely on dashboard and reporting automation with our Technology team, and help develop our overall media effectiveness capabilities. You will also own media data quality and governance, including KPI definitions, a global campaign naming convention and tracking/tagging audits, ensuring our media data is accurate, consistent, and ready to inform future strategy and plans.

Essential Duties and Responsibilities:

Media and Digital Performance Analysis

• Independently analyze media performance across channels (paid social, search, programmatic display and video, influencer amplification...), measuring efficiency (CPM, CPC, CPA, CAC...) and effectiveness (reach on target, frequency, audience penetration, ROAS...)
• Generate and deliver optimization recommendations across budget allocation, audience targeting, creative, and channel mix to support the broader Media & Growth team on in-flight optimization
• Support media planning and budgeting with forecasting, scenario modelling, and historical performance benchmarks

Intelligence and Reporting

• Collaborate with media experts at global/local to conduct post-campaign deep dives and produce clear learnings to inform future activity
• Unpack and analyze to-date performance using different lens (e.g. country, channel, platform, placement, creative...) to capture media performance drivers/derailers and codify them into guidelines/guardrails to improve all media execution
• Present findings and recommendations clearly to stakeholders, including senior leadership, using strong data storytelling
• Build and run media effectiveness analyses by leveraging performance data, incrementality/lift tests etc. - building towards attribution modelling and mix modelling (MMM), working directly with partner platforms and/or external vendors where applicable

Data Quality and Governance

• Define and document media metrics & KPI definitions to ensure consistency across teams
• Build & implement a global campaign naming convention and drive the compliance of all media buys to allow generation of detailed media insights, informing future media strategy and performance
• Audit and validate tagging and tracking setups (e.g. GA4, Google Tag Manager, platform pixels, UTM tracking), identifying gaps and working with media team and markets/agencies to resolve them
• Work hand-in-hand with Technology Data team to build & maintain clean, reliable media data sets that support consistent, accurate & automated reporting and future attribution/mix modelling
• Ensure analysis and data handling comply with privacy regulations (e.g. GDPR) and consent requirements

AI-Enabled Workflows

• Leverage and integrate AI to enable near real-time learnings/optimization - from data collection, to data validation (QA), to dashboard reporting & visualization with partially/fully automated workflows - covering media and digital KPIs crossed with business indicators, in close collaboration with Technology team
• Proactively identify opportunities for AI to improve analytical methods, tools, and processes, where they add value

Requirements

• 6 - 8 years of relevant hands-on experience in media/digital analytics, with a proven track record of executing analysis end-to-end whether on client side (CPG/FMCG, beauty, DTC) or agency side
• Bachelor's or Master's degree in Media, Marketing or relevant field of study
• Expert-level hands-on experience with digital media platform reporting tools and APIs (Meta Ads Manager, TikTok Business Suite, Google Ads/DV360...)
• Direct experience analysing paid media performance across multiple channels (social, search, programmatic display/video, affiliates) and platforms (Meta, TikTok, Google Search, YouTube, DV360...)
• Demonstrated experience informing media optimisation decisions through data, working closely with global/local media teams, agencies and broader marketing teams
• Strong understanding of media and digital KPIs across the funnel
• Working knowledge of attribution approaches (incrementality, multi-touchpoint, MMM...)
• Strong data storytelling skills, with the ability to turn complex analysis into clear, actionable recommendations for non-technical and senior audiences
• Commercial mindset, connecting media and digital performance to business outcomes (brand, sales...)
• Highly self-directed and comfortable owning projects independently from problem definition to delivery
• Strong attention to detail and a rigorous approach to data accuracy
• Ability to manage multiple stakeholders and competing priorities in a fast-paced environment
• Curiosity and a proactive approach to staying current with changes in the media and measurement landscape
• Familiarity with and experience working with Tech teams on BI tools (Power BI, Looker, Tableau); as well as web analytics platforms (GA4, GTM, platform pixels...). Experience applying AI to streamline/automate reporting/analytical workflows highly preferred
• Monthly "Self Love Days" - at company discretion
• Monthly coaching sessions with our in-house Success Coach
• Employee discounts on all Huda Beauty products
• Quarterly product gifting

Huda Beauty is committed to building diverse and inclusive teams and upholding an equal employment workplace that is free from discrimination. We hire stellar individuals regardless of their race, color, ancestry, religion, gender identity, national origin, sexual orientation, age, marital status, medical conditions, disability, or veteran status. If you need reasonable accommodations at any point in the application or interview process, please let us know.