Senior FMCG Marketing Lead — UAE & GCC

Business Enhancers Limited; Abu Dhabi; On-site; AED 350,000 - 620,000; Full time

Benefits offered by this job

Medical insurance

Visa

Flight allowance

Annual leave

Job summary

Business Enhancers Limited in Dubai, United Arab Emirates, is seeking a strategic, hands-on Marketing Manager to lead brand, trade and consumer marketing across modern trade, foodservice, e-commerce and quick-commerce. The role owns the brand voice and drives campaigns and commercial results reporting to senior leadership.

You will build annual plans, grow brand equity, run insights, manage budgets and agencies, and collaborate with sales, operations and regional teams.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications or related field.
• 7–10 years of marketing experience, including ≥3 years in a managerial role.
• Proven FMCG, Food & Beverage, QSR, Retail or Hospitality experience in UAE/GCC.
• Strong experience in both trade marketing and consumer/digital marketing.
• Track record delivering campaigns with measurable commercial impact.
• Experience managing agencies, budgets and cross-functional stakeholders.
• Excellent command of English; Hindi and/or Arabic is a strong advantage.

Responsibilities

• Build and deliver the annual marketing plan including festive calendar and launches.
• Grow brand equity and keep the brand relevant to SA and mainstream UAE audiences.
• Run consumer insight and competitor analysis to identify UAE white space in snacking, sweets and ready-to-eat categories.
• Lead 360° campaigns across digital, social, influencer, OOH, print, radio and in-store.
• Plan seasonal campaigns for Diwali, Eid, Ramadan, Holi, Navratri, Raksha Bandhan and gifting peaks.
• Launch new products/outlet openings with go-to-market plans.
• Own social media strategy across Instagram, Facebook, TikTok, YouTube, LinkedIn.
• Manage paid media with focus on ROI, CAC and ROAS.
• Drive ecommerce and delivery-platform marketing (Talabat, Deliveroo, Noon, Amazon.ae, Careem).
• Oversee CRM, loyalty and email/WhatsApp marketing.
• Partner with hypermarkets on in-store branding and shelf visibility.
• Develop trade marketing programmes and POSM.
• Lead marketing team and manage agencies; track spend.
• Align global brand guidelines with local execution.

Job description

Business Enhancers Limited in Dubai, United Arab Emirates, is seeking a strategic, hands-on Marketing Manager to lead brand, trade and consumer marketing across modern trade, foodservice, e-commerce and quick-commerce. The role owns the brand voice and drives campaigns and commercial results reporting to senior leadership.

You will build annual plans, grow brand equity, run insights, manage budgets and agencies, and collaborate with sales, operations and regional teams.