Senior Digital Adoption & Communications Strategist (UAE)

Brainlake; Dubai; On-site; AED 446,000 - 725,000; Full time

Job summary

Brainlake in Dubai is seeking an experienced Digital Adoption & Communications Strategist to drive a major transformation programme. You will bridge digital adoption, audience insights, and strategic communications to move users from awareness to activation and long-term retention.

This senior, hands-on role involves conducting analysis, facilitating workshops, and delivering executive-ready frameworks and roadmaps.

Qualifications

• 6+ years of experience across digital adoption, strategic communications, or related disciplines.
• Proven ability to develop digital adoption strategies that move users from awareness through activation, engagement, repeat usage and retention.
• Strong experience translating digital product and programme into actionable plans.
• Experience developing integrated channel strategies across digital, social, owned, platform, and ecosystem channels.

Responsibilities

• Review existing marketing, communication, engagement approaches, channels, campaigns, and assets to identify gaps and opportunities.
• Analyze market trends, audience behaviours, and the wider communications landscape.
• Translate personas into audience groups and define adoption objectives.
• Develop a multi-phase digital adoption strategy spanning pre-launch to long-term retention.
• Define channel strategies and messaging principles for various audiences and rollout phases.
• Lead workshops with senior stakeholders to shape segmentation, messaging, and activation roadmaps.
• Turn research and inputs into clear strategic recommendations and executive-ready deliverables.

Skills

Digital adoption

Strategic communications

Customer experience

Audience segmentation

Messaging frameworks

Channel strategy

Campaign activation

Workshop facilitation

Executive storytelling

Job description

Brainlake in Dubai is seeking an experienced Digital Adoption & Communications Strategist to drive a major transformation programme. You will bridge digital adoption, audience insights, and strategic communications to move users from awareness to activation and long-term retention.

This senior, hands-on role involves conducting analysis, facilitating workshops, and delivering executive-ready frameworks and roadmaps.