Senior CVM and Marketing Analytics (Telco)

Zohorecruit; United Arab Emirates; Remote; AED 350,000 - 550,000; Full time

Job summary

Techsa in United Arab Emirates is seeking a Senior CVM and Marketing Analytics (Telco) to own key data-platform use cases, segments, and value measurement.

You will design telco campaigns, measure uplift and incrementality, and collaborate with engineering, product, data, and business teams to deliver scalable solutions.

The role demands 7+ years of experience and deep telco domain knowledge to drive ARPU growth and churn management.

Qualifications

• 7+ years of relevant professional experience.
• Hands-on Telco CVM, base management, and customer segmentation experience.
• Campaign design, uplift and incrementality measurement, and SQL expertise.
• Understanding telco drivers: ARPU, churn economics, recharge behaviour, and cross-sell dynamics.

Responsibilities

• Own and deliver solutions from requirements through implementation and improvement.
• Collaborate with engineering, product, data, design, and business stakeholders to translate requirements into practical, scalable solutions.
• Apply engineering/domain expertise to build reliable capabilities.
• Contribute to architecture, standards, documentation, quality, and technical decision-making.
• Identify performance, data quality, or operational risks and address them proactively.
• Ensure solutions integrate with existing systems and platform components.

Skills

CVM expertise

Telco data analytics

SQL

Customer segmentation

Campaign design

Incrementality measurement

ARPU analysis

Churn economics

Recharge behaviour

Cross-sell strategy

Job description

Senior CVM and Marketing Analytics (Telco)

We are looking for a Senior CVM and Marketing Analytics (Telco) to join our team and take ownership of key areas within our technology and data platform. Decides which customer attributes and segments are worth building and owns the telco use case library. Defines what each segment means commercially and how value is measured.

Key Responsibilities

• Own and deliver solutions within the scope of the role, from requirements and technical/design decisions through implementation and continuous improvement.
• Work closely with engineering, product, data, design, and business stakeholders to translate requirements into practical, scalable solutions.
• Apply strong engineering and/or domain expertise to build reliable, maintainable, and production-ready capabilities.
• Contribute to architecture, standards, documentation, quality, and technical decision-making appropriate to the role.
• Identify performance, scalability, data quality, usability, reliability, or operational risks and address them proactively.
• Collaborate across teams to ensure solutions integrate effectively with existing systems and platform components.

Requirements

• Experience: 7+ years of relevant professional experience.
• Strong hands‑on experience with: Telco CVM, base management, customer segmentation, campaign design, uplift and incrementality measurement, SQL.
• Telco CVM, base management, or marketing analytics, with campaigns personally designed and measured.
• Strong command of telco commercial drivers: ARPU, churn economics, recharge behaviour, prepaid and postpaid mechanics, cross sell into fixed and content.
• Owns use cases end to end: churn, retention, dormancy, win back, upsell, tariff migration, device upgrade.
• Has built and used segments in a real customer data or campaign environment.
• Proves campaign impact with control design and incrementality, not reach and open rates.
• Willing to cut a list down to what will actually be used.

Domain Requirement

• Telco is a must

Preferred Qualifications

• Experience with a customer data platform or campaign management platform.
• Working with engineering teams to specify attributes and segments.