Senior CRO Manager - End-to-End Onsite Optimization (Dubai)

Puffy; Dubai; On-site; AED 248,000 - 413,000; Full time

Benefits offered by this job

Health coverage

Relocation support

Visa sponsorship

Learning budget

Flight allowance

Premium office

Job summary

Puffy, a market-leading D2C brand, is hiring a Senior CRO Manager to own on-site conversion rate optimisation with authority over the experimentation roadmap, UX and merchandising direction, purchase-journey design, and the optimisation backlog.

You will build the hypothesis pipeline, testing standards, and prioritisation system to drive Revenue Per Visitor, reporting directly to the VP Digital Experience & Conversion. This is a senior IC role with no direct reports.

Qualifications

• 5+ years of hands-on CRO and e-commerce analytics in high-traffic environments.
• Advanced GA4 analytics (funnels, explorations) plus behavioural tools (Hotjar, FullStory, Clarity).
• End-to-end A/B and multivariate testing on Optimizely, VWO, or Convert, with statistical rigor: sample sizing, significance.
• Strong visual and UI judgement: spot weaknesses in hierarchy, imagery, layout, and interaction.
• Deep mobile-first CRO: viewport priority, information hierarchy, progressive disclosure.
• Commercial acumen across pricing psychology, comparisons, bundles, upsells, trust signals, and risk reversal.
• Self-service analysis in BI tools such as Looker or Tableau to investigate performance and build hypotheses.
• Advanced AI use across CRO research, behavioural analysis, hypothesis development, visual concepts, and competitive analysis — embedded in your process, not occasional assistance.
• Strong ownership and communication to run concurrent initiatives and present data-backed insights to senior leadership.

Responsibilities

• Own end-to-end CRO roadmap and prioritisation.
• Decide what to test and in what order; design the experiments.
• Lead conversion-focused UX and merchandising direction.
• Collaborate with design and development; present data-backed insights to senior leadership.
• Build experimentation system and evidence-based recommendations.

Skills

CRO analytics

High-traffic analytics

GA4 analytics

A/B testing

Multivariate testing

Looker/Tableau

SQL

UI judgement

Conversion optimization

Tools

Optimizely

VWO

Convert

FullStory

Hotjar

Clarity

Looker

Tableau

Job description

Puffy, a market-leading D2C brand, is hiring a Senior CRO Manager to own on-site conversion rate optimisation with authority over the experimentation roadmap, UX and merchandising direction, purchase-journey design, and the optimisation backlog.

You will build the hypothesis pipeline, testing standards, and prioritisation system to drive Revenue Per Visitor, reporting directly to the VP Digital Experience & Conversion. This is a senior IC role with no direct reports.