Head of E-Commerce & Omnichannel

foregroundllc; Dubai; On-site; AED 480,000 - 720,000; Full time

Job summary

foregroundllc in the UAE seeks a Head of E-Commerce & Omnichannel to own the digital revenue across all online channels. You will oversee platform performance, customer acquisition, conversion optimisation and digital merchandising to drive growth.

You will lead cross-functional teams across marketing, technology and operations, and partner with marketplaces, payments and logistics to deliver a seamless omnichannel journey.

Qualifications

• Senior experience in e-commerce or digital commerce within retail or consumer environments.
• Strong understanding of digital funnels, UX, performance marketing, and analytics.
• Experience scaling e-commerce in the UAE or regional markets is highly preferred.

Responsibilities

• Own the digital revenue stream across all online channels for the group.
• Oversee platform performance, customer acquisition, conversion optimisation, and digital merchandising.
• Integrate online and offline experiences to create a seamless omnichannel journey across teams.
• Lead partnerships with marketplaces, payment providers, and logistics partners.
• Drive profitability, scalability, and data-driven decision-making across the business.

Job description

Our client is a regional retail group operating across physical stores, marketplaces, and direct-to-consumer channels. The business views digital commerce as a core growth engine and is investing heavily in platforms and customer experience.

The Role

The Head of E-Commerce & Omnichannel will own the digital revenue stream across all online channels. This role will oversee platform performance, customer acquisition, conversion optimisation, and digital merchandising. A key mandate will be integrating online and offline experiences to create a seamless omnichannel journey. The role will manage cross-functional teams across marketing, technology, and operations. This position will also lead partnerships with marketplaces, payment providers, and logistics partners. Profitability, scalability, and data-driven decision-making will be central to the roles success.

Candidate Profile

Candidates must have senior experience in e-commerce or digital commerce within retail or consumer environments. Strong understanding of digital funnels, UX, performance marketing, and analytics is essential. Experience scaling e-commerce in the UAE or regional markets is highly preferred. The ideal candidate combines commercial ownership with digital execution capability. Leadership experience managing multidisciplinary teams is required. A customer-centric mindset and strong stakeholder management skills are critical.