Creative Strategist

New Beginning; Dubai; On-site; AED 180,000 - 300,000; Full time

Job summary

New Beginning in Dubai is seeking a Creative Strategist who blends strategic thinking with a strong creative perspective. You will translate client briefs into compelling campaigns and content strategies across platforms.

The role requires research into culture and trends, development of moodboards and storytelling frameworks, and collaboration with photographers, designers, and consultants to deliver integrated campaigns.

Qualifications

• Bachelor's degree in Marketing, Advertising, Communications, Branding, or a related discipline.
• Minimum 3 years of relevant experience in creative strategy, advertising, branding, or an agency environment.
• A strong portfolio demonstrating campaign concepts, strategic thinking, and creative execution.
• Excellent understanding of branding, consumer behavior, cultural trends, and digital marketing.
• Strong conceptual thinking, storytelling, and presentation skills.
• Experience developing creative pitches, campaign decks, moodboards, and content strategies.

Responsibilities

• Develop innovative campaign concepts, creative narratives, and strategic directions for clients across different industries.
• Translate client briefs and business objectives into actionable creative strategies.
• Build comprehensive campaign proposals, including concepts, moodboards, storytelling frameworks, and execution recommendations.
• Develop pre-launch, launch, and ongoing brand campaigns.
• Identify cultural trends, consumer behaviors, and market opportunities to inform creative decisions.
• Collaborate with content creators, designers, and consultants to bring concepts to life.

Skills

Creative thinking

Strategic thinking

Storytelling

Presentations

Digital marketing

Branding

Education

Bachelor's degree in Marketing, Advertising, Communications, Branding, or a related discipline

Job description

New Beginning is a multidisciplinary creative and strategic consultancy specializing in brand development, campaign strategy, creative direction, social media, public relations, and experiential marketing.

We work across industries to build distinctive brand identities, develop culturally relevant campaigns, and translate business objectives into meaningful creative experiences.

About the Role

Company: New Beginning

Location: Dubai, UAE

Employment Type: Full-time | On-site

About New Beginning

New Beginning is a multidisciplinary creative and strategic consultancy specializing in brand development, campaign strategy, creative direction, social media, public relations, and experiential marketing.

We work across industries to build distinctive brand identities, develop culturally relevant campaigns, and translate business objectives into meaningful creative experiences.

About the Role

We are looking for a Creative Strategist who combines strategic thinking with a strong creative perspective. Someone who understands brands beyond aesthetics, identifies opportunities through research and cultural insights, and translates ideas into compelling campaigns and content strategies.

The ideal candidate is conceptually strong, commercially aware, and capable of developing original ideas from initial research through creative execution.

Key Responsibilities

Creative Strategy & Campaign Development

• Develop innovative campaign concepts, creative narratives, and strategic directions for clients across different industries.
• Translate client briefs and business objectives into actionable creative strategies.
• Build comprehensive campaign proposals, including concepts, moodboards, storytelling frameworks, and execution recommendations.
• Develop pre-launch, launch, and ongoing brand campaigns.
• Identify cultural trends, consumer behaviors, and market opportunities to inform creative decisions.

Brand Strategy & Storytelling

• Develop brand positioning, messaging, tone of voice, and communication strategies.
• Create compelling storytelling concepts that strengthen brand identity and audience connection.
• Identify opportunities to differentiate brands within competitive markets.
• Ensure creative concepts remain consistent with each brand's positioning and commercial objectives.

Social Media & Content Strategy

• Develop strategic content pillars, monthly content directions, and platform-specific creative concepts.
• Create original ideas for Instagram, TikTok, and other relevant digital platforms.
• Translate broader campaign strategies into engaging content formats and storytelling sequences.
• Understand platform trends, audience behaviors, and emerging content formats.
• Collaborate with content creators, designers, and consultants to bring concepts to life.

Creative Direction & Execution

• Develop creative briefs, visual references, shot lists, and campaign moodboards.
• Work closely with creative teams, photographers, videographers, and external suppliers.
• Participate in campaign shoots and guide creative execution to ensure alignment with approved concepts.
• Review creative outputs and provide constructive feedback to maintain strategic and visual consistency.
• Ensure ideas are both creatively ambitious and operationally achievable.

Client Strategy & Collaboration

• Participate in brainstorming sessions, client presentations, and strategic discussions.
• Present creative concepts confidently, explaining the thinking and rationale behind each direction.
• Collaborate with internal consultants and multidisciplinary teams to deliver integrated campaigns.
• Manage multiple creative briefs while maintaining quality, consistency, and deadlines.

Requirements

• Bachelor's degree in Marketing, Advertising, Communications, Branding, or a related discipline.
• Minimum 3 years of relevant experience in creative strategy, advertising, branding, or an agency environment.
• A strong portfolio demonstrating campaign concepts, strategic thinking, and creative execution.
• Excellent understanding of branding, consumer behavior, cultural trends, and digital marketing.
• Strong conceptual thinking, storytelling, and presentation skills.
• Experience developing creative pitches, campaign decks, moodboards, and content strategies.
• Good understanding of Instagram, TikTok, and emerging digital platforms.
• Ability to manage multiple clients and projects in a fast-paced agency environment.
• Excellent written and verbal communication skills in English.
• Strong attention to detail and the ability to work independently and collaboratively.

What We're Looking For

Someone who doesn't simply follow trends but understands why they work.

A creative thinker who can connect consumer insights, business objectives, and cultural relevance to develop ideas that are strategically grounded and creatively distinctive.

We value originality, curiosity, commercial awareness, and the ability to turn a strong concept into an executable campaign.