Art Director - Brand Innovation
Amazon UAE
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Job summary
Amazon UAE seeks an Art Director - Brand Innovation in Dubai to lead creative strategy and campaign execution across Prime Video, Alexa, Twitch, Fire TV, and real‑world activations. You will shape customer experiences, from briefs to final production, blending storytelling with data insights in a fast‑paced environment.
The role demands proficiency in AI‑assisted ideation, Adobe Creative Cloud, and interactive design workflows, with strong leadership and client collaboration abilities.
Qualifications
- Experience developing and executing creative strategy within an advertising agency, design studio, production company, or in‑house creative team.
- Strong portfolio demonstrating original, high‑quality campaigns across several media channels.
- Portfolio should include work in video, social media, digital activations, experiential campaigns, outdoor advertising, or interactive experiences.
- Proven ability to lead creative projects from concept development through production and delivery.
- Strong art direction, visual storytelling, presentation, and communication skills.
- Advanced knowledge of Adobe Creative Cloud tools.
- In‑depth experience using Photoshop and Illustrator.
- Knowledge of InDesign, Keynote, and PowerPoint is advantageous.
- Strong working knowledge of Figma and interactive design processes.
- Basic understanding of user experience design and user interface principles.
- Familiarity with Webflow or willingness to develop practical Webflow capability.
- Experience using artificial intelligence tools for creative ideation, design, prototyping, or content production.
- Ability to present creative concepts effectively to clients, agencies, stakeholders, and senior executives.
- Experience developing campaigns for brand partnerships or sponsorships is preferred.
- Ability to use research and customer insights to develop strategically relevant creative work.
- Experience collaborating with product, consumer research, marketing, technology, and production teams.
- Strong time‑management skills with the ability to manage several demanding projects.
- Acute attention to detail across design, storytelling, production, and final delivery.
- Comfortable working under tight deadlines and adapting to changing requirements.
- Experience creating work for travel, tourism, automotive, finance, telecommunications, consumer goods, or related sectors is beneficial.
Responsibilities
- Develop original campaign concepts for global and regional brands across the Middle East and North Africa.
- Lead art direction and visual development from the initial creative brief through final production and launch.
- Translate advertiser objectives, customer insights, technical constraints, and platform capabilities into compelling campaign ideas.
- Create integrated concepts for film, print, digital, social media, outdoor advertising, experiential marketing, and interactive platforms.
- Design customer experiences across Amazon properties such as Prime Video, Alexa, Twitch, Fire TV, and custom digital destinations.
- Use artificial intelligence tools and workflows to accelerate ideation, visual exploration, prototyping, and production.
- Produce mood boards, storyboards, visual systems, user interface concepts, presentation decks, and campaign design frameworks.
- Develop high‑quality visual identities and look‑and‑feel systems for branded experiences.
- Create design templates and scalable creative systems for innovative campaigns.
- Work closely with sales leads, solutions managers, producers, strategists, designers, and engineering teams.
- Partner with product and technical teams to confirm that creative ideas are achievable across relevant platforms.
- Collaborate with media and creative agencies on campaign development, production, and execution.
- Lead client relationships during creative development and maintain clear communication throughout the project lifecycle.
- Present campaign concepts, visual directions, prototypes, and strategic recommendations to clients and agency partners.
- Communicate creative ideas confidently to senior brand executives and internal leadership.
- Explain how proposed concepts address customer needs, advertiser goals, and campaign performance objectives.
- Use audience research, campaign data, and behavioral insights to shape creative strategy.
- Review edits, designs, prototypes, and work in progress while providing precise and constructive feedback.
- Maintain high creative standards across every touchpoint and production stage.
- Manage multiple campaigns simultaneously while protecting quality, budgets, and delivery schedules.
- Coordinate feedback from internal stakeholders, clients, agencies, and production partners.
- Identify risks, dependencies, and production barriers early and recommend practical solutions.
- Develop proactive campaign ideas, new advertising products, and partnership concepts on behalf of customers.
- Contribute to branded entertainment and sponsorship campaigns involving Prime Video intellectual property.
- Support continuous experimentation with new formats, technologies, platforms, and creative workflows.
Skills
Tools
Job description
Location: Dubai, United Arab Emirates. Industry: Marketing and Advertising. Function: Creative Direction – Lead. Experience: Relevant experience leading creative strategy and campaign execution. Job Type: Full‑time.
Art Director - Brand Innovation in Dubai, United Arab Emirates is a Marketing and Advertising opportunity focused on creating original campaigns and customer experiences for major brands across the Middle East and North Africa. The role will lead creative development from initial brief through execution, using Amazon platforms such as Prime Video, Alexa, Twitch, Fire TV, custom digital experiences, and real‑world activations. The successful candidate will combine conceptual thinking, art direction, design execution, storytelling, and client leadership. This position requires strong knowledge of artificial intelligence tools, Adobe Creative Cloud, Figma, presentation software, user experience principles, and interactive design workflows.
Country: United Arab Emirates; City: Dubai; Salary: 25,000–38,000 (estimated range; final offer to be confirmed with the employer); Gender: Any; Candidate Nationality: Any; Job Type: Full‑time.
The Art Director - Brand Innovation will join Amazon’s Brand Innovation Lab, a creative team that develops customized advertising campaigns and brand activations for global advertisers. The role will create customer‑focused ideas that use Amazon’s media, entertainment, commerce, voice, streaming, and technology ecosystem. Projects may include documentary films, interactive advertisements, digital interfaces, branded Alexa experiences, custom landing pages, social campaigns, experiential installations, outdoor advertising, and Prime Video partnerships. The Art Director will balance creative ambition with advertiser objectives, audience insights, technical feasibility, budget, and delivery timelines.
- Develop original campaign concepts for global and regional brands across the Middle East and North Africa.
- Lead art direction and visual development from the initial creative brief through final production and launch.
- Translate advertiser objectives, customer insights, technical constraints, and platform capabilities into compelling campaign ideas.
- Create integrated concepts for film, print, digital, social media, outdoor advertising, experiential marketing, and interactive platforms.
- Design customer experiences across Amazon properties such as Prime Video, Alexa, Twitch, Fire TV, and custom digital destinations.
- Use artificial intelligence tools and workflows to accelerate ideation, visual exploration, prototyping, and production.
- Produce mood boards, storyboards, visual systems, user interface concepts, presentation decks, and campaign design frameworks.
- Develop high‑quality visual identities and look‑and‑feel systems for branded experiences.
- Create design templates and scalable creative systems for innovative campaigns.
- Work closely with sales leads, solutions managers, producers, strategists, designers, and engineering teams.
- Partner with product and technical teams to confirm that creative ideas are achievable across relevant platforms.
- Collaborate with media and creative agencies on campaign development, production, and execution.
- Lead client relationships during creative development and maintain clear communication throughout the project lifecycle.
- Present campaign concepts, visual directions, prototypes, and strategic recommendations to clients and agency partners.
- Communicate creative ideas confidently to senior brand executives and internal leadership.
- Explain how proposed concepts address customer needs, advertiser goals, and campaign performance objectives.
- Use audience research, campaign data, and behavioral insights to shape creative strategy.
- Review edits, designs, prototypes, and work in progress while providing precise and constructive feedback.
- Maintain high creative standards across every touchpoint and production stage.
- Manage multiple campaigns simultaneously while protecting quality, budgets, and delivery schedules.
- Coordinate feedback from internal stakeholders, clients, agencies, and production partners.
- Identify risks, dependencies, and production barriers early and recommend practical solutions.
- Develop proactive campaign ideas, new advertising products, and partnership concepts on behalf of customers.
- Contribute to branded entertainment and sponsorship campaigns involving Prime Video intellectual property.
- Support continuous experimentation with new formats, technologies, platforms, and creative workflows.
- Experience developing and executing creative strategy within an advertising agency, design studio, production company, or in‑house creative team.
- Strong portfolio demonstrating original, high‑quality campaigns across several media channels.
- Portfolio should include work in video, social media, digital activations, experiential campaigns, outdoor advertising, or interactive experiences.
- Proven ability to lead creative projects from concept development through production and delivery.
- Strong art direction, visual storytelling, presentation, and communication skills.
- Advanced knowledge of Adobe Creative Cloud tools.
- In‑depth experience using Photoshop and Illustrator.
- Knowledge of InDesign, Keynote, and PowerPoint is advantageous.
- Strong working knowledge of Figma and interactive design processes.
- Basic understanding of user experience design and user interface principles.
- Familiarity with Webflow or willingness to develop practical Webflow capability.
- Experience using artificial intelligence tools for creative ideation, design, prototyping, or content production.
- Ability to present creative concepts effectively to clients, agencies, stakeholders, and senior executives.
- Experience developing campaigns for brand partnerships or sponsorships is preferred.
- Ability to use research and customer insights to develop strategically relevant creative work.
- Experience collaborating with product, consumer research, marketing, technology, and production teams.
- Strong time‑management skills with the ability to manage several demanding projects.
- Acute attention to detail across design, storytelling, production, and final delivery.
- Comfortable working under tight deadlines and adapting to changing requirements.
- Experience creating work for travel, tourism, automotive, finance, telecommunications, consumer goods, or related sectors is beneficial.
- Creative direction
- Art direction
- Advertising campaigns
- Brand innovation
- Creative strategy
- Concept development
- Visual storytelling
- Brand partnerships
- Sponsorship campaigns
- Digital advertising
- Social media campaigns
- Film concepts
- Outdoor advertising
- Experiential marketing
- Interactive advertising
- User interface design
- User experience design
- Prototyping
- Artificial intelligence tools
- Adobe Creative Cloud
- Photoshop
- Illustrator
- InDesign
- Figma
- Webflow
- PowerPoint
- Keynote
- Prime Video campaigns
- Alexa experiences
- Twitch campaigns
- Fire TV campaigns
- Client presentations
- Agency collaboration
- Creative production
- Project management
This role offers the opportunity to create high‑visibility campaigns for global brands using Amazon’s extensive advertising, entertainment, commerce, and technology platforms. The Art Director will work on creative challenges that extend beyond conventional advertising and reach customers through digital, physical, video, voice, streaming, and interactive experiences. The position provides strong exposure to emerging creative technologies, artificial intelligence workflows, brand partnerships, sponsorships, and senior client relationships. It is well suited to a creative leader seeking ambitious projects, regional influence, and the opportunity to develop ideas that have not been executed before.
Amazon is a global technology, e‑commerce, entertainment, and advertising company serving customers through digital marketplaces, Prime Video, Alexa, Twitch, Fire TV, and other connected platforms. Amazon’s Brand Innovation Lab creates customized campaigns and activations that help advertisers engage customers through original ideas, advanced technology, and integrated brand experiences.
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