Senior Creative Merchandising Strategist

Client of WhiteCrow Research; Dubai; On-site; AED 230,000 - 330,000; Full time

Job summary

Develop seasonal and core merchandise concepts aligned with each park attraction brand identity guest profile and approved commercial plan. You will prepare creative briefs mood boards product specifications artwork directions packaging concepts and presentation materials for internal and external review.

Manage the product-development process from initial concept and supplier briefing through sampling costing approvals production follow-up and launch readiness; coordinate IP approvals; partner

Responsibilities

• Develop seasonal and core merchandise concepts aligned with each park attraction brand identity guest profile and approved commercial plan
• Prepare creative briefs mood boards product specifications artwork directions packaging concepts and presentation materials for internal and external review
• Manage the product-development process from initial concept and supplier briefing through sampling costing approvals production follow-up and launch readiness
• Coordinate intellectual-property brand and stakeholder approvals ensuring designs logos characters colours materials and product claims comply with applicable guidelines
• Partner with Sourcing and suppliers to obtain commercially competitive quotations suitable materials quality samples and achievable production and delivery timelines
• Review product costs recommended retail prices margins minimum order quantities and commercial viability recommending changes to protect sales and profitability
• Create and maintain visual-merchandising standards planograms product stories launch displays signage and promotional presentation across assigned retail locations
• Conduct store visits and visual audits identify presentation or assortment gaps and coordinate corrective actions with Retail Operations teams
• Maintain accurate trackers for concepts samples approvals purchase orders production milestones deliveries artwork files and launch status
• Support range reviews using sales margin inventory sell-through and guest feedback recommending repeats improvements markdowns or discontinuations
• Coordinate closely with Retail Operations Warehouse Finance Marketing Procurement IT and other teams to ensure merchandise and creative readiness for reopening new stores and campaigns
• Protect brand consistency product quality and creative standards while ensuring all work is delivered within approved budgets timelines and governance requirements

Job description

Develop seasonal and core merchandise concepts aligned with each park attraction brand identity guest profile and approved commercial plan. You will prepare creative briefs mood boards product specifications artwork directions packaging concepts and presentation materials for internal and external review.

Manage the product-development process from initial concept and supplier briefing through sampling costing approvals production follow-up and launch readiness; coordinate IP approvals; partner