Senior Copywriter & Brand Story Architect

BrandStory UAE; Dubai; On-site; AED 180,000 - 300,000; Full time

Job summary

Brandstory Dubai is seeking an experienced Lead Copywriter to craft compelling copy across all stages of our marketing and advertising initiatives. The successful candidate will combine storytelling flair with a strategic mindset to resonate with our target audience.

You will collaborate with creative teams to develop content plans, write copy for blogs, websites, press releases, and campaigns, and ensure brand consistency across all communications.

Qualifications

• Bachelor’s degree in English, Journalism, Communications, or related field.
• 5+ years of copywriting experience.
• Familiarity with SEO principles and best practices.
• Excellent written and verbal communication skills.
• Ability to work independently and collaboratively in a fast-paced environment.

Responsibilities

• Develop comprehensive content plans for our marketing, including story arcs and promotional material.
• Write copy for blogs, articles, press releases, websites, brand stories, and other marketing materials.
• Collaborate with creative teams to develop and implement creative concepts.
• Research, analyze, and evaluate market trends and consumer insights.
• Ensure consistency of style and tone across all communications.
• Edit and proofread content for accuracy, clarity, and adherence to brand standards.
• Develop and maintain a content library.
• Monitor and track performance of content to ensure effectiveness.

Skills

Copywriting

Digital marketing knowledge

Communication skills

Project management

Education

Bachelor’s degree in English, Journalism, Communications, or related field

Job description

Brandstory Dubai is seeking an experienced Lead Copywriter to craft compelling copy across all stages of our marketing and advertising initiatives. The successful candidate will combine storytelling flair with a strategic mindset to resonate with our target audience.

You will collaborate with creative teams to develop content plans, write copy for blogs, websites, press releases, and campaigns, and ensure brand consistency across all communications.