Senior Creative Strategist: Data-Driven Brand & Campaigns

OA- Mastercard; Abu Dhabi; On-site; AED 400,000 - 650,000; Full time

Job summary

Mastercard Advisors Creative Desk seeks a Creative Strategist to transform data-driven insights into brand and communication strategies across client portfolios. You’ll collaborate with strategy leads, creatives, and clients to shape strategic direction and drive effective creative outcomes.

The role involves developing and presenting strategic briefs, guiding creative development, and ensuring seamless handovers to Creative Managers for execution, while staying ahead of market trends and

Qualifications

• Develop data-driven brand strategies aligned to client objectives.
• Lead integrated campaigns across ATL/BTL, digital, and direct channels.
• Manage external and internal stakeholders to deliver award-winning work.

Responsibilities

• Develop and execute brand, creative and communication strategies.
• Brief creative teams to enable execution.
• Support Creative Managers with ideation sessions for key projects.
• Lead multi-brief project management and client interface to completion.
• Contribute to estimating timescales with Strategy Managers.
• Conduct market intelligence research from primary and secondary sources.
• Keep abreast of marketing and media trends affecting consumer behavior.

Skills

Brand strategy

Campaign planning

Stakeholder management

Data-driven insights

Creative briefing

Research and analysis

Client management

Presentation skills

Travel readiness

English proficiency

Education

Bachelor's degree in Marketing/Advertising

Job description

Mastercard Advisors Creative Desk seeks a Creative Strategist to transform data-driven insights into brand and communication strategies across client portfolios. You’ll collaborate with strategy leads, creatives, and clients to shape strategic direction and drive effective creative outcomes.

The role involves developing and presenting strategic briefs, guiding creative development, and ensuring seamless handovers to Creative Managers for execution, while staying ahead of market trends and