Copywriter

Mastercard; Dubai; On-site; AED 180,000 - 360,000; Full time

Job summary

Mastercard Advisors Creative Desk seeks a Copywriter to bring brands to life through powerful ideas and storytelling across a portfolio of clients. You will work closely with strategists, designers, and clients to shape integrated campaigns from concept to execution.

With 5+ years in leading advertising agencies, you will craft messaging for digital, social, video, CRM, web, and print, while maintaining high standards of craft and accuracy.

Qualifications

• 5+ years of copywriting experience in leading advertising agencies.
• Strong writing and storytelling across multiple channels.
• Ability to adapt tone for different audiences and platforms.
• Experience developing integrated campaigns across digital, social, video, CRM, web, and print.
• Attention to detail and commitment to creative excellence.
• Arabic language is considered an advantage.

Responsibilities

• Develop compelling copy and creative ideas across TV, video, digital, social, CRM, display advertising, and print.
• Contribute to the development of integrated campaigns and content from concept through execution.
• Partner closely with designers, strategists, and other creatives to deliver impactful work.
• Ensure all work meets high standards of creativity, craft, accuracy, and attention to detail.
• Present creative work clearly and confidently in internal reviews and client meetings.
• Manage multiple projects simultaneously in a fast-paced environment.
• Proactively contribute new ideas and creative approaches that help solve client challenges.
• Stay informed of cultural, consumer, marketing, and creative trends to identify opportunities.

Skills

Copywriting

Storytelling

Campaign development

Team collaboration

English proficiency

Education

Bachelor's degree or equivalent in a relevant field

Job description

Our Purpose

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

Title and Summary

Copywriter

Copywriter, Advisors Creative Desk

Overview

The Services team is a key differentiator for Mastercard, providing the cutting-edge services that help our customers grow. Centered on data-driven technologies and innovation, this team provides consulting, marketing, loyalty, and analytics to financial institutions and merchants globally.

The Advisors Creative Desk sits within Services as a full-service creative and advertising capability, helping clients build and grow their brands through end-to-end solutions, from brand positioning and strategy to creative development, campaigns, and content.

The Copywriter brings brands to life through powerful ideas, compelling storytelling, and effective communications across a portfolio of clients. Working closely with strategists, designers, and clients, the role helps shape integrated campaigns and content that connect with audiences, solve business challenges, and deliver meaningful impact across multiple channels and touchpoints.

Role

• Develop compelling copy and creative ideas across a range of channels, including TV, video, digital, social, CRM, display advertising, and print.
• Contribute to the development of integrated campaigns and content from concept through execution.
• Partner closely with designers, strategists, and other creatives to deliver impactful and strategically sound work.
• Ensure all work meets high standards of creativity, craft, accuracy, and attention to detail.
• Present creative work clearly and confidently in internal reviews and client meetings.
• Manage multiple projects simultaneously in a fast-paced environment.
• Proactively contribute new ideas and creative approaches that help solve client challenges and support business growth.
• Stay informed of cultural, consumer, marketing, and creative trends to identify emerging opportunities and inspire innovative thinking.

All About You

• 5+ years of copywriting experience within leading advertising agencies, preferably within global network agencies.
• Strong portfolio demonstrating conceptual thinking and campaign development across multiple channels and formats.
• Strong writing and storytelling with the ability to adapt tone and messaging for different audiences and platforms.
• Experience developing integrated campaigns across digital, social, video, CRM, web, print, and other marketing channels.
• Excellent attention to detail and commitment to creative excellence and craft.
• Strong collaboration skills and experience working with multidisciplinary teams
• Bachelor's degree or equivalent professional experience in a relevant field.
• Proficiency in English is required; additional languages are a plus, with Arabic considered an advantage.
• Open to occasional travel as required.

Corporate Security Responsibility

• Abide by Mastercard’s security policies and practices;
• Ensure the confidentiality and integrity of the information being accessed;
• Report any suspected information security violation or breach, and
• Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.