Senior Brand Manager, Galaxy Tablets & Minis

Mars GCC FZE; Dubai; On-site; AED 180,000 - 240,000; Full time

Job summary

Mars GCC FZE in Dubai seeks a Senior Brand Manager to own local brand strategy and marketing activities for Galaxy. You will design and execute plans to hit NSV and growth targets, aligning with global frameworks while tailoring to the Middle East region.

You will develop an optimum local calendar, lead cross-functional teams, and ensure excellence in on-ground execution with a strong emphasis on creative, media, and digital activations across multiple touchpoints.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Proven track record of owning and growing large-scale brands with strong strategic, commercial and analytical acumen.
• Hands-on experience developing and executing full-funnel marketing plans including media, in-store and digital activations.
• Strong experience managing cross-functional teams and working within complex matrix organizations.
• Demonstrated strength in creative development from shaping insight-led briefs to delivering bold, distinctive campaigns in partnership with agencies.
• Experience working across innovation pipelines and product development cycles balancing global and local innovation streams.
• Regional experience in the Middle East & Africa is a must with key focus on GCC/Egypt.

Responsibilities

• Analyze the category and brand performance and identify whitespace opportunities to accelerate growth.
• Set the brand's short & long term strategy to deliver quality growth and increasing penetration.
• Create and develop local market brand marketing plan and activity calendar.
• Manage budget and resources to deliver the marketing/activity calendar.
• Collaborate with cross functional teams to support creation of an integrated business plan for Galaxy initiatives.
• Collaborate with SRM team to define whitespace price points by channel and recommend price increases as appropriate.

Skills

Brand management

Strategic planning

Cross-functional leadership

Full-funnel marketing

Creative development

Media planning

Digital activations

Regional MEA experience

Education

Bachelor's degree in Marketing or related field

Job description

Mars GCC FZE in Dubai seeks a Senior Brand Manager to own local brand strategy and marketing activities for Galaxy. You will design and execute plans to hit NSV and growth targets, aligning with global frameworks while tailoring to the Middle East region.

You will develop an optimum local calendar, lead cross-functional teams, and ensure excellence in on-ground execution with a strong emphasis on creative, media, and digital activations across multiple touchpoints.