Senior Brand Manager Galaxy Tablets & Minis

Mars GCC FZE; Dubai; On-site; AED 180,000 - 240,000; Full time

Job summary

Mars GCC FZE in Dubai seeks a Senior Brand Manager to own local brand strategy and marketing activities for Galaxy. You will design and execute plans to hit NSV and growth targets, aligning with global frameworks while tailoring to the Middle East region.

You will develop an optimum local calendar, lead cross-functional teams, and ensure excellence in on-ground execution with a strong emphasis on creative, media, and digital activations across multiple touchpoints.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Proven track record of owning and growing large-scale brands with strong strategic, commercial and analytical acumen.
• Hands-on experience developing and executing full-funnel marketing plans including media, in-store and digital activations.
• Strong experience managing cross-functional teams and working within complex matrix organizations.
• Demonstrated strength in creative development from shaping insight-led briefs to delivering bold, distinctive campaigns in partnership with agencies.
• Experience working across innovation pipelines and product development cycles balancing global and local innovation streams.
• Regional experience in the Middle East & Africa is a must with key focus on GCC/Egypt.

Responsibilities

• Analyze the category and brand performance and identify whitespace opportunities to accelerate growth.
• Set the brand's short & long term strategy to deliver quality growth and increasing penetration.
• Create and develop local market brand marketing plan and activity calendar.
• Manage budget and resources to deliver the marketing/activity calendar.
• Collaborate with cross functional teams to support creation of an integrated business plan for Galaxy initiatives.
• Collaborate with SRM team to define whitespace price points by channel and recommend price increases as appropriate.

Skills

Brand management

Strategic planning

Cross-functional leadership

Full-funnel marketing

Creative development

Media planning

Digital activations

Regional MEA experience

Education

Bachelor's degree in Marketing or related field

Job description

Job Description:

A brand custodian with responsibility and accountability for designing & executing the local brand strategy and marketing activities that are designed to achieve specific brand objectives including NSV and penetration targets in alignment with the global framework.

A brand custodian with responsibility and accountability for designing & executing the local brand strategy and marketing activities that are designed to achieve specific brand objectives including NSV and penetration targets in alignment with the global framework.

Job Purpose:

A brand custodian with responsibility and accountability for designing & executing the local brand strategy and marketing activities that are designed to achieve specific brand objectives including NSV and penetration targets in alignment with the global framework.

The Senior brand manager must have the experience expertise and skill set to develop an optimum calendar in local market while ensuring excellence in execution on ground.

A brand custodian with responsibility and accountability for designing & executing the localbrand strategy and marketing activities that are designed to achieve specific brand objectives including NSV and penetration targets in alignment with the global framework.

The Senior brand manager must have the experience expertise and skill set to develop an optimum calendar in local market while ensuring excellence in execution on ground.

Key responsibilities:

• Analyze the category and the brand performance and identify whitespace opportunities to play in for accelerate growth.

• Set the brands short & long term strategy to deliver quality growth & growing penetration.

• Create & Develop local market brand marketing plan and activity calendar

• Manage budget and resources effectively to deliver marketing/activity calendar

• Connect with cross functional teams to support creation of an integrated business plan that ensures delivery of key Galaxy initiatives in market

• Collaborate with SRM team to define whitespace price points by channel and recommend price increases as appropriate.

2. Develop & Plan Innovations

• Develop & manage a 3Y innovation pipeline that delivers on the brand vision & Strategy.

• Balance between Developing locally relevant innovation from local factories and launching global innovations that are relevant to the market

3. Deliver market relevant brand content

• Demonstrate strong creative judgment and storytelling skills to bring the brand purpose to life in a culturally relevant and emotionally resonant way.

• Collaborate closely with creative agencies the content team and internal stakeholders to shape powerful campaign ideas and breakthrough executions across touchpoints.

• Champion bold insight-led creativity while ensuring consistency with global brand guidelines and local consumer relevance.

• Support & work in collaboration with the media manager to set the local media strategy for Galaxy including digital/social media leading a continual effort to maximize reach and increase ROI on media spends

4. Manage & deliver projects & activities

• Co-Leads with the activity management team a cross functional ATG team to collect all inputs required to deliver a 3-year-end activity plan including media plans NPIs BPIs consumer promotions and other national activities

Education Qualifications

Bachelors degree in Marketing Business Administration or a related field; Masters degree is a plus.

Job Specifications/Qualifications

• 810 years of experience in Brand Management preferably within a Multinational Consumer Packaged Goods (CPG) company.

• Proven track record of owning and growing large-scale brands with strong strategic commercial and analytical acumen.

• Hands-on experience developing and executing full-funnel marketing plans including media in-store and digital activations.

• Strong experience managing cross-functional teams and working within complex matrix organizations.

• Demonstrated strength in creative development from shaping insight-led briefs to delivering bold distinctive campaigns in partnership with agencies.

• Experience working across innovation pipelines and product development cycles ideally balancing both global and local innovation streams.

• Regional experience in the Middle East & Africais a must with key focus on GCC/Egypt

Required Experience:

Manager