Senior Brand Manager (356648)

Nestlé Global; Dubai; On-site; AED 300,000 - 540,000; Full time

Job summary

Nestl in Dubai UAE is seeking a Regional Senior Brand Manager Nutrition to build strong brands and drive growth across healthcare professionals, consumers and shoppers. You will shape strategies, positioning and brand equity while aligning with regional goals.

The role requires a track record in core brand building, experience with launches and complex projects, and strong P&L understanding. A market-facing leadership position in a fast-moving consumer environment is expected.

Qualifications

• Minimum 8 years experience in marketing.
• Proven track record in core brand building for large brands.
• Understanding of key drivers of brand/P&L and how to action them.
• Experience leading product launches or complex renovation projects.
• Experience/digital media and eCommerce.
• Pharmaceutical/Consumer Health/Nutrition category exposure.
• Strong experience in leading campaigns across channels.
• Higher education in business management/marketing with a strong track record.

Responsibilities

• Define and drive brand strategy and integrated plans.
• Lead development and execution of brand communications for healthcare professionals and consumers.
• Coordinate with global/Regional teams on briefs and equity measures.
• Provide toolkit with brand properties and executional elements for ONE BRAND.
• Lead media planning and agency coordination for Panarab campaigns.
• Manage budget and monitor brand performance metrics to drive growth.
• Support regional initiatives and SKU harmonization projects.

Skills

Brand Management

P&L

Marketing Strategy

Digital Marketing

Product Launch

Cross-functional Leadership

Market Research

Education

Bachelor's degree in Marketing

Job description

POSITION VACANCY

Regional Senior Brand Manager Nutrition

POSITION SNAPSHOT

Location: Dubai UAE (Head Office)
Company: Nestl

POSITION SUMMARY

Joining Nestl means you are joining the largest food and Beverage Company in the world. At our very core we are a human environment passionate people driven by the purpose of enhancing the quality of life and contributing to a healthier future.

Were looking for a Senior Brand Manager to join our dynamic team. As the Senior Brand Manager Nutrition you will build strong brands which will delight target consumers and generate strong business results linked to building Brand equity and changing consumer behavior.

We are looking for someone with a proven track record in core brand building who has helped large/key brands innovate and identify new growth opportunities. You should have experience in developing brand strategies and positioning as well as a strong understanding of the key drivers of brand/product P&L and how to execute them.

A DAY IN THE LIFE OF AN SBM

Brand & Communication Strategy & development process:

• Drive thorough market research to uncover emerging consumer trends competitive advantages and potential challenges
• Lead the development and execution of brand strategies & communication plans for healthcare professionals consumers & shoppers enabling brand growth in line with the overall business unit and long term goals
• Key-role in the strategic brand creative development process & Equity measurement
  • Lead the communication process under the guidance and sign off of the Regional Marketing Director
  • Develops the campaign briefs coordinates the creative development/adaptation in coordination with global team
• Provide high level communication toolkit with overarching framework & guidance. The guidance should include the Big idea engagement strategies Brand properties and mandatory executional elements (TOV Casting requirements appetite shots) to ensure ONE BRAND external impact and building
• Lead the media and communication agencies informing/coordinating with relevant cluster team to plan for Panarab campaigns (1 integrated brief)

Business:

• Lead the brand annual strategic priorities as an input for business unit integrated commercial plan
• lead the management of the brand marketing budget to ensure efficient resource allocation and maximize the return on marketing investments
• Conduct monthly detailed analyses of the brand performance metrics to adapt strategies and achieve objectives
• Work closely with different clusters to support and drive regional key-initiatives and deliverables implementation
• Provide recommendations on pricing and promotional strategy and on the selection of SKUs for key channels.
• Execute & track management to ensure projects I&R business plans are executed and results tracked.
• Lead SKU Harmonization / Optimization/Simplification initiatives

I&R Strategy & Multi-cluster I&R lead:

• Define Portfolio strategy develop I&R roadmap that meet or exceed the nutritional and sensorial expectations of consumers through a fact-based approach steaming from research and consumer understanding
• Accountable for the E2E I&R pipeline development with different stakeholders incl. clusters & PMOs: coordinating to build the business case launch plans recipe development including the 60/40 with the support of the Brand Manager.
• Provides overall toolkits to support the new launches / relaunches creating attractive brand experiences/ideas across contact points to be implemented by the cluster teams.

What will make you successful

• Minimum 8 years experience in marketing which may include some years in other function ideally in CDT/ Sales at Nestl or equivalent FMCG
• Proven track record in Core Brand Building helping large/key-brands innovate identifying new growth opportunities building brand strategies and positioning
• Understanding of key drivers of brand/product P&L and how to action them
• Experience inleading product launch or complex renovation projects working with cross functional teams
• Experience/ good understanding of digital media and eCommerce
• Pharmaceutical/Consumer Health/OTC/Nutrition Health/Baby Nutrition category.
• Strong experience in leading product launches or complex renovation projects working effectively with cross-functional teams.
• Media planning skills are highly desired as you will be responsible for developing and executing innovative marketing campaigns across various channels.
• A higher education in business management and marketing with an excellent track record is required.

Required Experience:

Manager