Senior Brand Manager

Antal International; Dubai; On-site; AED 300,000 - 520,000; Full time

Job summary

Antal International in Dubai is seeking a Senior Brand Manager to own end-to-end growth and marketing for one or more categories within the UAE market. You will drive ideation through execution with a bias for action, defining brand positioning and campaigns aligned with business objectives.

The role requires data-driven decision making, deep consumer understanding in the UAE, and cross-functional collaboration with Product, CRM and category teams to improve acquisition, onboarding and retention.

Qualifications

• 3–6 years of marketing experience in the GCC (mandatory).
• Experience in startups, consumer internet, FMCG, e-commerce or high-growth brands.
• Hands-on ownership across strategy and execution.

Responsibilities

• Own growth and marketing for one or more categories.
• Develop marketing strategies aligned with category and business objectives.
• Develop a deep understanding of UAE consumers through data, market research & interviews.
• Translate consumer insights into actionable campaigns and messaging.
• Monitor market trends and competitor activity to identify opportunities.
• Drive growth across the funnel including awareness, consideration, conversion and repeat usage.
• Partner with Product, CRM and Category teams to drive new user acquisition and adoption.
• Rapidly test, measure and iterate initiatives based on performance.
• Define brand positioning and campaign strategy across key service categories.
• Ensure consistent brand communication across app, CRM, paid and offline touchpoints.

Skills

Brand strategy

Consumer insights

Campaign evaluation

Analytics

Project management

Cross-functional collaboration

Education

Bachelor's degree in Business/Marketing

MBA or postgraduate qualification

Master's degree in Chemistry/Cosmetic Science or related field

Job description

Job Location: Dubai, United Arab Emirates

Date Posted: 2 October 2026

Job Reference/ID: U-123

Job Description / Role:

The Senior Brand Manager will own end-to-end growth and marketing for one or more categories. This role requires driving initiatives from ideation through execution with strong ownership and a bias for action, while developing marketing strategies aligned with category and overall business objectives.

Key Responsibilities:

• Own growth and marketing for one or more categories.
• Develop marketing strategies aligned with category and overall business objectives.
• Develop a deep understanding of UAE consumers through data, market research, customer interviews and behavioural insights.
• Translate consumer insights into actionable marketing strategies, communication and campaigns.
• Monitor market trends, competitor activity and emerging consumer behaviours to identify opportunities.
• Drive growth across the customer funnel including awareness, consideration, conversion and repeat usage.
• Identify growth opportunities across the customer journey and work cross-functionally to unlock them.
• Partner closely with Product and Business teams to drive new user acquisition and category adoption.
• Rapidly test, measure and iterate initiatives based on performance and learnings.
• Partner with Product, CRM and Category teams to optimise the end-to-end customer experience.
• Identify opportunities to improve app conversion, onboarding, pricing communication, merchandising and customer education.
• Design and execute experiments to improve key funnel and conversion metrics.
• Define brand positioning, messaging and campaign strategy across key service categories.
• Work with creative agencies, influencer agencies, production houses and internal teams to deliver high-quality campaigns.
• Ensure consistent brand communication across app, CRM, paid marketing, offline touchpoints and partnerships.

Experience Required:

• 3-6 years of marketing experience in the GCC - Mandatory
• Experience in startups, consumer internet, FMCG, e-commerce or high-growth consumer brands.
• High ownership, bias for action and willingness to be hands-on across strategy and execution.

Education Qualifications:

Bachelor's degree in Business, Management, Economics, Marketing or a related discipline; MBA or equivalent postgraduate qualification would be an advantage.; CANDIDATE PROFILE Professional Experience Master's degree in Chemistry, Cosmetic Science, or a related field.

Skills Required:

• Strong understanding of digital-first brand building and consumer marketing.
• Strong consumer orientation with the ability to translate insights into actionable marketing strategies.
• Excellent creative judgement and the ability to evaluate campaigns, content and brand communication.
• Highly analytical, with the ability to use data and performance metrics to drive decisions.
• Strong project management skills and the ability to manage multiple campaigns and stakeholders simultaneously.
• Strong cross-functional collaboration and ability to influence teams without formal authority.

Employment / Job Type: Full Time

Nationality: Any Nationality

About the Company:

Antal International is a global executive recruitment and headhunting firm. The company provides professional talent acquisition services, helping businesses across various industries find and hire skilled management and leadership professionals for their specialized organizational needs.

Company Industry:

Marketing & Advertising

Department / Functional Area:

Marketing

Closing Date: 11 November 2026