Senior Attribution Analyst

Orix Digi; United Arab Emirates; On-site; AED 180,000 - 300,000; Full time

Job summary

Orix Digi in Dubai is seeking an Attribution Analyst to drive reliable measurement and KPI governance across MENA markets. You will own end-to-end attribution initiatives, translate goals into KPI trees, and run experiments to inform scaling decisions.

The role collaborates with cross-functional squads, emphasizes data-informed decision making, and requires strong stakeholder management and SOP governance to ensure timely, high-quality outputs.

Qualifications

• 5-8 years of experience in attribution and measurement strategy.
• Hands-on capability with GA4, GTM, conversion modelling.
• Strong communication and stakeholder management in cross-functional environments.
• Data-informed decision making with KPI and performance analysis.
• Demonstrated ownership mindset with the ability to execute against deadlines.
• Experience working across multi-country or multi-region delivery environments.
• Track record improving conversion quality, efficiency, or operational reliability.
• Confidence in SOP documentation and process governance.

Responsibilities

• Own end-to-end delivery for Attribution Analyst initiatives from planning through execution and optimization.
• Translate business goals into KPI trees sprint priorities and measurable weekly actions.
• Run structured experiments and document performance learnings for scaling decisions.
• Collaborate with adjacent teams to align creative technical and operational dependencies.
• Maintain QA discipline reporting clarity and leadership-ready status updates.

Skills

GA4

GTM

Conversion modelling

Stakeholder management

Data-driven decision making

Ownership mindset

Cross-functional collaboration

Job description

Role Overview

Position scope strategic mission and operating context Role Mission Drive reliable execution in attribution and measurement strategy with clear KPI governance weekly optimization cycles and high-quality stakeholder communication Business Context You will work with cross-functional squads supporting campaigns and delivery systems across MENA markets This role contributes to our region-country-city operating model and reinforces commercial accountability You will partner with strategy delivery and analytics leads to improve execution quality and speed

Role Snapshot

Department Data amp Analytics Employment Type Full Time Work Model Onsite Primary Location Dubai Onsite

Core Responsibilities

Expected ownership areas and day-to-day execution scope

• Own end-to-end delivery for Attribution Analyst initiatives from planning through execution and optimization
• Translate business goals into KPI trees sprint priorities and measurable weekly actions
• Run structured experiments and document performance learnings for scaling decisions
• Collaborate with adjacent teams to align creative technical and operational dependencies
• Maintain QA discipline reporting clarity and leadership-ready status updates

Requirements

• 5-8 years of experience in attribution and measurement strategy.
• Hands-on capability with GA4, GTM, conversion modelling.
• Strong communication and stakeholder management in cross-functional environments.
• Data-informed decision making with comfort in KPI and performance analysis.
• Demonstrated ownership mindset with the ability to execute against deadlines.
• Experience working across multi-country or multi-region delivery environments.
• Track record improving conversion quality, efficiency, or operational reliability.
• Confidence in SOP documentation and process governance.