Media Performance Lead - Digital Analytics Banking

First Abu Dhabi Bank; Al Ruways Industrial City; On-site; AED 312,480 - 468,720; Full time

Benefits offered by this job

Career growth within a leading financial institution

Opportunity to lead performance strategy

High-impact role influencing marketing decisions

Job summary

First Abu Dhabi Bank seeks a Media Performance Lead in Abu Dhabi to enhance digital marketing through performance measurement and data-driven strategies. The role focuses on establishing frameworks and coordinating analytics to ensure efficiency in marketing efforts.

Ideal candidates have 8-12 years of experience in media performance roles, strong analytical skills, and a background in banking or fintech. This position offers significant career growth in a leading financial institution.

Join to influence high-impact marketing decisions and work on large-scale initiatives!

Qualifications

• 8-12 years of experience in media performance, analytics, or attribution roles.
• Proven ability to translate complex data into strategic business decisions.
• Experience working in banking, fintech, or regulated industries preferred.

Responsibilities

• Define and manage performance measurement frameworks across all acquisition channels.
• Establish KPI hierarchies and thresholds for performance tracking.
• Lead testing strategies across audiences, creatives, and user journeys.

Skills

Attribution models including MTA and MMM

Performance measurement frameworks and KPI design

Data analytics and BI tools

Tagging and tracking frameworks such as UTM governance

Testing and experimentation strategies

Stakeholder communication and reporting

Job description

Media Performance Lead - Digital Analytics Banking Job Snapshot

Role: Media Performance Lead

Location: Abu Dhabi UAE

Industry: Banking

Experience: 8-12 years

Job Type: Full-time

Overview

Media Performance Lead - Digital Analytics Banking role in Abu Dhabi UAE within the Banking and Financial Services industry is a strategic opportunity focused on performance measurement, attribution governance, and data-driven marketing optimisation. This hiring role is designed for professionals who can lead cross-channel performance frameworks, drive testing strategies, and ensure measurement accuracy to support high-impact acquisition decisions.

Job Details

Country: UAE

City: Abu Dhabi

Industry: Banking

Function: Marketing & Product Research

Salary: 28000-42000 monthly (Estimated salary range based on similar jobs in Abu Dhabi; please confirm the final offer with the employer.)

Gender: Any

Candidate Nationality: Any

Job Type: Full-time

Context

This role acts as the central authority for performance measurement and attribution within digital marketing operations. It ensures that all paid acquisition efforts are guided by consistent frameworks, accurate data, and clear decision-making processes, enabling scalable and efficient growth across channels.

Key Responsibilities

• Define and manage performance measurement frameworks across all paid acquisition channels
• Establish KPI hierarchies, thresholds, and escalation rules for performance tracking
• Lead testing strategies across audiences, creatives, funnels, and user journeys
• Own attribution models including multi-touch attribution and marketing mix modelling inputs
• Translate performance insights into actionable decisions such as scaling or pausing campaigns
• Govern tagging structures, UTM frameworks, and data quality standards
• Ensure consistency and integrity of measurement practices across all platforms
• Develop testing prioritisation frameworks and document learning outcomes
• Collaborate with analytics and BI teams to align on data-driven strategies
• Act as internal authority on performance governance and measurement standards

Ideal Profile

• Strong experience in media performance, analytics, or attribution roles
• Proven ability to translate complex data into strategic business decisions
• Experience working in banking, fintech, or regulated industries is preferred
• Strong understanding of cross-channel marketing and performance optimisation
• Ability to work with multiple stakeholders across marketing, analytics, and business teams
• Excellent analytical thinking and communication skills

Skills Set

• Attribution models including MTA and MMM
• Performance measurement frameworks and KPI design
• Data analytics and BI tools
• Tagging and tracking frameworks such as UTM governance
• Testing and experimentation strategies
• Stakeholder communication and reporting

Why Join Us

• Opportunity to lead performance strategy in a data-driven banking environment
• Work on large-scale digital acquisition and optimisation initiatives
• High-impact role influencing marketing investment decisions
• Exposure to advanced analytics and attribution methodologies
• Career growth within a leading financial institution

About the Company

First Abu Dhabi Bank is the UAE's largest financial institution, known for its innovation in digital banking and data-driven strategies, delivering advanced financial services and customer experiences across regional and global markets.