Senior Attribution Analyst: KPI-Driven Optimization

Orix Digi; United Arab Emirates; On-site; AED 180,000 - 300,000; Full time

Job summary

Orix Digi in Dubai is seeking an Attribution Analyst to drive reliable measurement and KPI governance across MENA markets. You will own end-to-end attribution initiatives, translate goals into KPI trees, and run experiments to inform scaling decisions.

The role collaborates with cross-functional squads, emphasizes data-informed decision making, and requires strong stakeholder management and SOP governance to ensure timely, high-quality outputs.

Qualifications

• 5-8 years of experience in attribution and measurement strategy.
• Hands-on capability with GA4, GTM, conversion modelling.
• Strong communication and stakeholder management in cross-functional environments.
• Data-informed decision making with KPI and performance analysis.
• Demonstrated ownership mindset with the ability to execute against deadlines.
• Experience working across multi-country or multi-region delivery environments.
• Track record improving conversion quality, efficiency, or operational reliability.
• Confidence in SOP documentation and process governance.

Responsibilities

• Own end-to-end delivery for Attribution Analyst initiatives from planning through execution and optimization.
• Translate business goals into KPI trees sprint priorities and measurable weekly actions.
• Run structured experiments and document performance learnings for scaling decisions.
• Collaborate with adjacent teams to align creative technical and operational dependencies.
• Maintain QA discipline reporting clarity and leadership-ready status updates.

Skills

GA4

GTM

Conversion modelling

Stakeholder management

Data-driven decision making

Ownership mindset

Cross-functional collaboration

Job description

Orix Digi in Dubai is seeking an Attribution Analyst to drive reliable measurement and KPI governance across MENA markets. You will own end-to-end attribution initiatives, translate goals into KPI trees, and run experiments to inform scaling decisions.

The role collaborates with cross-functional squads, emphasizes data-informed decision making, and requires strong stakeholder management and SOP governance to ensure timely, high-quality outputs.