Senior Associate, Campaigns Management (National Talent) - Dubai DET

Qureos Inc; United Arab Emirates; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading marketing firm is seeking a candidate to support the development of campaign management strategies in the UAE. Responsibilities include conducting data analysis, managing campaign execution, and drafting regional plans. The ideal candidate should be proactive in researching trends and preparing presentations for potential partners. This role requires strong organizational skills and the ability to handle multiple tasks effectively.

Responsibilities

• Support the development of campaign management strategy and related materials.
• Conduct research based on identified methods and objectives.
• Provide support in the development of regional campaign management strategies.
• Draft yearly regional campaign plans and conduct analysis.

Job description

Responsibilities :

• Support the development of campaign management strategy and related materials by conducting data analysis, collection and compiling activities; manage the day-to-day campaign execution activities and evaluation of campaigns
• Conduct research based on the identified methods, objectives, data sources and timelines to build an understanding of trends, customer behaviors, visitor segments and possible dates in the region
• Provide support in the development of regional campaign management strategies in alignment with overall DCTCM marketing strategy
• Draft yearly regional campaign plans and conduct analysis to support the identification of scope, components, required investment levels, media frequency, engagement methods, target audiences and market mix
• Propose organizations, celebrities and / or influencers to be partnered with during the implementation of regional campaigns
• Prepare materials (e.g. presentations, visuals etc.) to be used during meetings with prospecting partners (e.g. organizations, influencers, celebrities) to provide information on DET's campaigns
• Attend brainstorming sessions to develop new campaign ideas and ensure all aspects of campaign planning and implementation are considered
• Work on activities such as development of success measures, analysis on economic considerations and budget allocation / optimization to detail new campaign ideas
• Prepare presentation materials to be used during management meetings
• Draft campaign briefs to be shared with agencies and ensure their alignment with approved campaign plans and details
• Participate selection process of third party providers / agencies and conduct follow-ups with the bidders if required
• Communicate with third party providers (e.g. consultants, agencies) on day-to-day basis regarding to activities related to DET's campaign development and execution needs; exchange information and resolve inquiries
• Handle the day-to-day roll out of campaigns to ensure delivery of all agreed campaign elements; escalate any unresolved issues
• Manage the facilitation of production requirements such as organization of Pre-Production Meetings, shoot logistics, edits and material review, trafficking of assets to media partners
• Draft campaign performance related reports and identify discrepancy areas for further investigation and analysis
• Provide support content production activities by communicating with relevant internal and external parties and collecting information