Senior Associate - Marketing and Branding

Majid Al Futtaim; Dubai; On-site; AED 180,000 - 300,000; Full time

Job summary

Majid Al Futtaim Properties is seeking a Senior Associate - Marketing and Branding to support the branding and communication initiatives across its UAE property portfolio. The role focuses on executing brand strategies, coordinating campaigns, and producing materials with consistency across assets, markets, and channels.

The successful candidate will bring 3–6 years of branding, marketing coordination, or content execution experience, along with strong organizational skills and the ability to

Qualifications

• Bachelor's degree in Marketing, Communications, Design, or related field.
• 3-6 years of branding, marketing coordination, or content execution.
• Experience in retail, real estate, hospitality, or customer-facing industry preferred.
• Experience coordinating branding campaigns, creative materials, or marketing communications.
• Understanding of brand guidelines, visual identity, and tone of voice requirements.
• Ability to coordinate campaign production, approvals, and implementation.
• Strong attention to detail and commitment to high-quality execution.
• Excellent organizational skills with ability to manage multiple priorities.
• Ability to work collaboratively with agencies, suppliers, and internal stakeholders.
• Dependable, flexible, and responsive to changing business requirements.

Responsibilities

• Execute approved branding campaigns and marketing initiatives across assigned property assets and markets.
• Coordinate the rollout of brand communications and campaign content across relevant channels.
• Support the implementation of brand strategies developed by Brand Managers.
• Ensure campaign activities are delivered according to approved schedules and requirements.
• Coordinate with internal teams to support effective campaign implementation.
• Assist with on-ground campaign execution and related branding activities.
• Contribute to initiatives designed to improve brand visibility, customer engagement, and commercial performance.

Skills

Brand campaign coordination

Brand identity compliance

Marketing communications

Campaign localization

Agency coordination

Education

Bachelor's degree in Marketing, Communications, Design, or related field

Job description

Senior Associate - Marketing and Branding Job Snapshot - Role: Senior Associate - Marketing and Branding - Location: Dubai, United Arab Emirates - Industry: Real Estate - Function: Brand-Product Marketing - Experience: 3-6 years - Job Type: Full Time - Work Arrangement: On-site

Position Overview

Majid Al Futtaim Properties is seeking a Senior Associate - Marketing and Branding to support branding and communication initiatives across its UAE property portfolio. The role focuses on executing approved brand strategies, coordinating marketing campaigns, developing brand communication materials, and ensuring consistent brand representation across different assets, markets, and communication channels. Working closely with Brand Managers, Digital teams, property stakeholders, creative agencies, and suppliers, the Senior Associate will support campaign localization, content production, brand compliance, and the timely delivery of marketing activities. The successful candidate will bring 3-6 years of experience in branding, marketing coordination, or content execution, along with strong organizational skills, attention to detail, and the ability to collaborate with multiple stakeholders.

Job Details

- Country: United Arab Emirates - City: Dubai - Industry: Real Estate - Function: Brand-Product Marketing - Salary: Not disclosed - Gender: No Preference - Candidate Nationality: Not specified - Job Type: Full Time - Work Arrangement: On-site

Key Responsibilities

Brand Campaign Execution

• Execute approved branding campaigns and marketing initiatives across assigned property assets and markets.
• Coordinate the rollout of brand communications and campaign content across relevant channels.
• Support the implementation of brand strategies developed by Brand Managers.
• Ensure campaign activities are delivered according to approved schedules and requirements.
• Coordinate with internal teams to support effective campaign implementation.
• Assist with on-ground campaign execution and related branding activities.
• Contribute to initiatives designed to improve brand visibility, customer engagement, and commercial performance.

Brand Content and Creative Production

• Coordinate the development and production of branding materials, creative assets, and marketing communications.
• Support the preparation of campaign copy, brand toolkits, templates, and related content.
• Work with creative agencies and suppliers to ensure materials meet approved requirements.
• Review branding outputs for accuracy, consistency, and presentation quality.
• Coordinate revisions and approvals with relevant stakeholders.
• Maintain organized brand materials to support consistent campaign execution.
• Ensure completed creative assets are available for timely deployment.

Brand Guidelines and Visual Identity

• Ensure branding materials comply with approved brand guidelines and visual identity standards.
• Maintain consistency in brand tone of voice across communication materials.
• Review campaign assets to identify deviations from established branding requirements.
• Support brand compliance audits across assigned assets and markets.
• Coordinate corrective actions when branding inconsistencies are identified.
• Maintain and organize approved brand assets, templates, and communication materials.
• Support consistent brand representation across marketing channels and property locations.

Campaign Localization and Asset Coordination

• Adapt centrally developed campaigns and branding content to meet specific property and market requirements.
• Coordinate localized marketing materials while maintaining approved brand standards.
• Work with asset stakeholders to understand campaign implementation requirements.
• Support the preparation of market-specific creative materials and communication content.
• Coordinate with Digital teams and Brand Managers to maintain consistency across channels.
• Ensure localized branding outputs reflect approved campaign objectives and visual guidelines.
• Support timely campaign deployment across assigned assets.

Agency, Vendor and Stakeholder Management

• Manage day-to-day communication with creative agencies, suppliers, and internal stakeholders.
• Coordinate production schedules, approvals, and campaign deliverables.
• Monitor agency and supplier progress against agreed requirements.
• Follow up on outstanding materials and approvals to support timely execution.
• Review deliverables for quality and compliance with brand standards.
• Maintain effective working relationships with Brand Managers, Digital teams, and asset stakeholders.
• Address coordination challenges and communicate relevant updates to project participants.

Marketing Operations and Administration

• Maintain campaign schedules, activity trackers, and implementation records.
• Monitor the progress of branding initiatives and communicate status updates.
• Support the preparation of campaign execution reports.
• Assist with budget tracking, invoice coordination, and related administrative activities.
• Maintain organized records of campaign materials, approvals, and supplier deliverables.
• Coordinate multiple marketing activities while meeting established deadlines.
• Support efficient marketing operations through accurate documentation and follow-up.

Team Collaboration and Business Support

• Collaborate with colleagues across branding, digital marketing, and property asset teams.
• Respond to business requirements while maintaining approved brand standards.
• Support marketing initiatives that contribute to business growth objectives.
• Communicate campaign requirements and progress clearly to relevant stakeholders.
• Maintain a dependable and proactive approach to assigned responsibilities.
• Contribute to a collaborative working environment focused on quality and timely execution.

Qualifications and Experience

• Bachelor 's degree in Marketing, Communications, Design, or a related field.
• 3-6 years of experience in branding, marketing coordination, or content execution.
• Previous experience in retail, real estate, hospitality, or another customer-facing industry is preferred.
• Experience coordinating branding campaigns, creative materials, or marketing communications.
• Understanding of brand guidelines, visual identity, and tone of voice requirements.
• Ability to coordinate campaign production, approvals, and implementation activities.
• Strong attention to detail and commitment to high-quality execution.
• Excellent organizational skills with the ability to manage multiple priorities.
• Ability to work collaboratively with agencies, suppliers, and internal stakeholders.
• Dependable, flexible, and responsive approach to changing business requirements.

Skills and Competencies

• Brand campaign coordination and execution.
• Brand identity and guideline compliance.
• Marketing communications and content coordination.
• Creative production and asset management.
• Campaign localization across assets and markets.
• Agency and supplier coordination.
• Marketing campaign scheduling and implementation.
• Brand compliance monitoring and audit support.
• Campaign reporting and activity tracking.
• Budget and invoice coordination.
• Strong organizational and time management skills.
• Excellent attention to detail and quality.
• Effective stakeholder communication.
• Teamwork and cross-functional collaboration.
• Ability to manage competing deadlines and priorities.
• Adaptability and responsiveness to business requirements.

What We Offer

Majid Al Futtaim is committed to creating great moments, spreading happiness, and delivering experiences that leave lasting memories. The organization offers a friendly and collaborative working environment where colleagues work together to achieve shared business objectives. Employees are part of a diverse workforce of more than 45,000 colleagues guided by the Majid Al Futtaim Leadership Model. As a Senior Associate within Majid Al Futtaim Properties, you will contribute to branding campaigns, marketing communications, and customer-focused initiatives across property assets and markets.

About Majid Al Futtaim

Majid Al Futtaim is a leading developer and operator of shopping malls, retail businesses, communities, and entertainment destinations across the Middle East, North Africa, and Central Asia. With more than 43, 000 employees, revenues exceeding US$11 billion, and operations across 18 countries, the Group is associated with recognized brands and destinations including Mall of the Emirates, Carrefour, City Centre, and VOX Cinemas. Majid Al Futtaim Properties supports the Group 's property activities, including shopping malls and related real estate developments. The Marketing and Branding function contributes to consistent brand communication, campaign execution, and customer engagement across the property portfolio. Majid Al Futtaim remains committed to creating great moments for everyone, every day.