Associate Manager - Home Brand Marketing

Majid Al Futtaim; Dubai; On-site; AED 180,000 - 320,000; Full time

Job summary

Majid Al Futtaim Lifestyle in Dubai seeks a Brand Marketing Associate Manager - Home to coordinate marketing and communications for home and luxury furniture brands. This role focuses on brand positioning, customer engagement, and integrated campaigns to drive revenue through online and offline promotions.

You will work with internal teams and vendors to deliver campaigns that strengthen brand recognition and ensure adherence to brand standards.

Qualifications

• Bachelor's degree in Marketing Management or equivalent.
• 4-6 years of professional marketing experience.
• Experience in luxury furniture retail.
• Understanding of brand marketing, advertising, and integrated communications.

Responsibilities

• Develop and execute marketing initiatives for assigned home retail brands in accordance with the overall strategy.
• Prepare and maintain an annual marketing calendar covering brand campaigns and promotional activities.
• Coordinate integrated marketing activities across online and offline channels to ensure consistent brand messaging.
• Identify appropriate channels for reaching target customers effectively across digital and traditional media.
• Plan and implement in-store marketing campaigns in coordination with retail operations teams.
• Monitor marketing budgets and ensure expenditure remains within approved allocations.
• Collaborate with internal marketing teams and external vendors to deliver campaigns that strengthen brand visibility.

Skills

Brand marketing

Advertising

Promotional planning

Integrated communications

Consumer behavior

Education

Bachelor's degree in Marketing Management

Job description

Associate Manager - Home Brand Marketing Job Snapshot Role: Brand Marketing Associate Manager - Home Location: Dubai, United Arab Emirates Industry: Retail Function: Brand-Product Marketing Experience: 4-6 years in marketing, with luxury furniture retail experience Job Type: Full-time Work Arrangement: On-site Position Overview Majid Al Futtaim Lifestyle is seeking a Brand Marketing Associate Manager - Home in Dubai, United Arab Emirates, to coordinate marketing and communications activities for assigned home and luxury furniture retail brands. This Retail marketing opportunity focuses on brand positioning, customer engagement, integrated campaigns, and revenue growth through effective online and offline promotional strategies. The position supports the implementation of brand marketing plans, ensuring that advertising, in-store campaigns, and customer communications align with the broader Majid Al Futtaim Lifestyle marketing strategy. The successful candidate will work closely with internal marketing teams, retail operations, and external vendors to deliver coordinated campaigns that strengthen brand recognition and attract customers. Candidates should bring 4-6 years of marketing experience, a background in luxury furniture retail, and an understanding of contemporary marketing technologies, consumer behavior, and campaign performance. Job Details Country: United Arab Emirates City: Dubai Industry: Retail Function: Brand-Product Marketing Salary: Not disclosed Gender: Any Candidate Nationality: Any Job Type: Full-time Work Arrangement: On-site Role Profile The Brand Marketing Associate Manager supports the development and execution of marketing initiatives for assigned brands within the home retail category. The position combines campaign planning, brand communications, advertising coordination, budget management, and collaboration with retail operations. Its purpose is to strengthen brand differentiation, improve customer engagement, and support commercial performance through relevant and consistent marketing activities.

Key Responsibilities

• Develop and execute marketing initiatives for assigned home retail brands in accordance with the overall marketing and communications strategy.
• Prepare and maintain an annual marketing calendar covering brand campaigns, promotional activities, and communication priorities.
• Coordinate integrated marketing activities across relevant communication channels to ensure consistent brand messaging.
• Identify appropriate online and offline channels for reaching target customers effectively.
• Plan and implement in-store marketing campaigns in coordination with retail operations teams.
• Ensure that promotional materials and campaign activities are introduced smoothly across relevant retail locations.
• Develop advertising and promotional plans designed to increase customer traffic and support sales growth.
• Coordinate digital and traditional marketing activities to strengthen brand visibility and customer engagement.
• Monitor marketing budgets for assigned brands and maintain expenditure within approved allocations.
• Evaluate budget utilization to support efficient allocation of marketing resources.
• Ensure that marketing campaigns and communication materials comply with brand guidelines and Majid Al Futtaim communication standards.
• Maintain a clear understanding of brand values, customer profiles, purchasing preferences, and consumer behavior.
• Adapt marketing messages and campaign approaches to reflect the characteristics of target customer groups.
• Collaborate with internal marketing teams to coordinate campaign execution and maintain consistent communication.
• Build productive relationships with external marketing vendors and service providers.
• Monitor market trends and identify potential challenges or opportunities that may influence marketing performance.
• Support marketing initiatives that strengthen brand reputation, customer relationships, and commercial growth.

Qualifications and Experience

• Bachelor 's degree in Marketing Management or an equivalent qualification.
• Minimum 4-6 years of professional experience in a marketing role.
• Experience in luxury furniture retail.
• Understanding of brand marketing, advertising, promotional planning, and integrated communications.
• Analytical skills to identify market trends, forecast developments, and recognize marketing challenges.
• Knowledge of current marketing technologies and methodologies.
• Ability to coordinate marketing activities across online and offline channels.
• Understanding of customer segmentation, brand positioning, and consumer purchasing behavior.
• Experience collaborating with internal teams and external vendors on marketing initiatives.

Brand Strategy and Campaign Execution

The Associate Manager will translate the overall marketing and communications strategy into coordinated initiatives for assigned home retail brands. An annual marketing calendar will guide campaign scheduling, promotional activities, and communication priorities. Marketing initiatives must reflect each brand 's positioning while supporting the wider commercial objectives of Majid Al Futtaim Lifestyle.

Integrated Marketing and Customer Engagement

The position requires coordination between in-store promotions, advertising activities, and digital communication channels. By understanding customer profiles and purchasing behavior, the Associate Manager will help ensure that brand messages reach relevant audiences through suitable marketing channels. Campaign planning will focus on increasing customer awareness, supporting store traffic, and creating opportunities for sales growth.

Marketing Budget and Performance Management

The role includes managing allocated marketing budgets and monitoring expenditure against approved plans. Analytical skills will be used to recognize market trends, evaluate commercial challenges, and identify opportunities to improve marketing effectiveness. The Associate Manager will also coordinate with relevant teams to ensure that campaign resources are used efficiently.

Retail Operations and Vendor Coordination

Successful campaign delivery depends on close collaboration with retail operations, internal marketing departments, and external service providers. The Associate Manager will support the rollout of in-store campaigns, coordinate promotional requirements, and maintain communication with stakeholders involved in campaign execution.

Brand Standards and Communication Quality

All marketing activities must remain consistent with the identity and communication requirements of the assigned brands. The position involves reviewing marketing initiatives against brand guidelines and Majid Al Futtaim communication standards to maintain a coherent customer experience across different channels.

Why Join Majid Al Futtaim Lifestyle

This position offers the opportunity to contribute to marketing activities within an established regional retail and lifestyle business. The role provides experience in luxury furniture brand marketing, integrated communications, retail campaign coordination, and commercial marketing planning. Majid Al Futtaim promotes a collaborative working environment supported by a diverse workforce and a shared commitment to delivering positive customer experiences.

About the Company

Majid Al Futtaim Holding develops and operates shopping malls, retail businesses, communities, and entertainment destinations across the Middle East, North Africa, and Central Asia. The company operates in 18 countries, with a portfolio that includes Mall of the Emirates, Carrefour, All Saints, LEGO, City Centre, Abercrombie and Fitch, and VOX Cinemas. Majid Al Futtaim Lifestyle supports the group 's retail activities through its portfolio of lifestyle brands. The Brand Marketing Associate Manager - Home contributes to brand development, customer engagement, and sales growth through coordinated marketing and communications initiatives.