Sales & Marketing Executive

Caliberly; Dubai; On-site; AED 60,000 - 120,000; Full time

Job summary

Caliberly is seeking a dynamic Sales & Marketing Executive to drive growth in the food and beverage trading sector across local and international markets. You will develop new customer relationships, promote food commodities, and manage end-to-end sales activities.

The role requires B2B sales experience in food trading, FMCG, or commodity distribution, with ability to negotiate terms and build long-term partnerships with wholesalers, distributors, retailers, and other business customers.

Qualifications

• Bachelor's degree in Business Administration, Sales, Marketing, International Trade, or related field.
• 2-5 years of experience in sales, marketing, or business development.
• Experience in food trading, FMCG, food commodities, wholesale distribution, or import-export preferred.
• Knowledge of B2B sales, negotiations, pricing, and customer account management.

Responsibilities

• Identify and develop new business opportunities within the food and beverage trading industry.
• Generate leads and acquire new customers including wholesalers, distributors, retailers, supermarkets, and food service businesses.
• Promote and sell food commodities such as rice, sugar, edible oils, flour, dairy products, canned goods and other items.
• Develop and maintain a strong sales pipeline through prospecting, networking, client visits, and market research.
• Coordinate with internal teams to ensure timely delivery, pricing and order fulfilment.

Skills

Business development

Communication skills

Negotiation

Client relationship management

Market analysis

Lead generation

Education

Bachelor's degree in Business Administration, Sales, Marketing, International Trade, or related field

Tools

MS Office

CRM tools

Job description

Job Title - Sales & Marketing Executive

Location: Dubai, UAE

About the Role

We are seeking a dynamic, commercially driven, and results-oriented Sales & Marketing Executive to drive business growth within the food and beverage trading sector. The role will focus on developing new customer relationships, expanding the company's market presence, promoting food commodity products, and managing sales activities across local and international markets.

The ideal candidate should have experience in B2B sales, food trading, FMCG, or commodity distribution, with the ability to identify business opportunities, negotiate commercial terms, and build long-term relationships with wholesalers, distributors, retailers, and other business customers.

Key Responsibilities

Sales & Business Development

• Identify and develop new business opportunities within the food and beverage trading industry.
• Generate leads and acquire new customers, including wholesalers, distributors, retailers, supermarkets, and food service businesses.
• Promote and sell food commodities and products such as rice, sugar, edible oils, flour, dairy products, canned goods, and other food items.
• Develop and maintain a strong sales pipeline through prospecting, networking, client visits, and market research.
• Understand customer requirements, product specifications, order volumes, and supply expectations.
• Prepare quotations, negotiate pricing, and close sales agreements to achieve revenue and profitability targets.
• Explore opportunities to expand sales across local and international markets.

Client Relationship Management

• Build and maintain strong relationships with existing and prospective customers.
• Conduct regular client meetings and follow up on enquiries, quotations, orders, and business opportunities.
• Understand customer purchasing patterns and identify opportunities for repeat business and account expansion.
• Address customer concerns and coordinate with internal teams to ensure timely resolution.
• Maintain consistent communication with customers regarding product availability, pricing, and delivery schedules.
• Ensure a high level of customer satisfaction and long-term business retention.

Marketing & Market Development

• Support the development and execution of sales and marketing strategies to increase brand awareness and market penetration.
• Identify potential markets, customer segments, and distribution channels for food products.
• Conduct market research to understand demand, competitor pricing, product trends, and customer preferences.
• Assist in preparing product presentations, company profiles, sales proposals, and marketing materials.
• Identify opportunities to promote products through industry networks, trade events, exhibitions, and business meetings.
• Monitor competitor activities and provide recommendations to improve market positioning.

International Trade & Commercial Coordination

• Identify potential importers, exporters, distributors, and trading partners across regional and international markets.
• Coordinate with procurement and sourcing teams to understand product availability, supplier capabilities, and pricing.
• Follow up on customer orders, shipment requirements, product specifications, and delivery schedules.
• Coordinate with logistics and documentation teams to support smooth order fulfilment and international shipments.
• Maintain awareness of international commodity markets, pricing movements, and supply trends.
• Support the preparation and follow-up of commercial offers and bulk supply agreements.

Sales Operations & Reporting

• Achieve assigned sales targets, revenue objectives, and customer acquisition goals.
• Maintain accurate records of leads, customer interactions, quotations, orders, and sales activities.
• Prepare regular sales reports, market updates, pipeline forecasts, and business performance summaries.
• Monitor customer accounts and follow up on pending payments in coordination with the finance team.
• Provide management with market intelligence, customer feedback, and recommendations for business expansion.

Qualifications & Experience

• Bachelor's degree in Business Administration, Sales, Marketing, International Trade, or a related field.
• 2-5 years of experience in sales, marketing, or business development.
• Experience in food trading, FMCG, food commodities, wholesale distribution, or import-export businesses is highly preferred.
• Good understanding of food products such as rice, sugar, edible oils, flour, and other essential commodities will be an advantage.
• Experience dealing with wholesalers, distributors, retailers, importers, or institutional customers.
• Knowledge of B2B sales, commercial negotiations, pricing, and customer account management.
• Understanding of international trade, import-export procedures, and shipment coordination will be an advantage.
• Proficiency in MS Office and CRM tools.
• Excellent English communication and negotiation skills; additional languages will be an advantage.

Key Skills & Competencies

• Strong business development and customer acquisition capabilities.
• Excellent communication, presentation, and negotiation skills.
• Commercial awareness and understanding of market dynamics.
• Strong client relationship management abilities.
• Proactive approach to lead generation and opportunity development.
• Ability to manage multiple customers and sales activities simultaneously.
• Strong analytical, reporting, and problem-solving skills.
• Target-driven mindset with a focus on revenue growth and profitability.

What We Offer

• Opportunity to work within the international food trading and distribution industry.
• Exposure to regional and global commodity markets.
• A dynamic and commercially focused working environment.
• Opportunities for professional development and career growth.