Sales Manager - FMCG

PlaceUp; Dubai; On-site; AED 391,000 - 614,000; Full time

Job summary

PlaceUp in Dubai seeks an experienced FMCG Sales Manager to drive growth, expand market share, and manage key customer relationships across non-food sectors such as household, personal care, cleaning, and paper goods. You will lead distributor networks, modern and traditional trade, and build strong business partnerships.

You will develop sales strategies, coach the sales team, oversee forecasting and budgeting, and collaborate with supply chain to ensure product availability and great service.

Qualifications

• Bachelor's degree in Business Administration or Marketing or related field.
• 5–10+ years FMCG sales experience in non-food categories.
• Proven distributor, key accounts and retail channel management.

Responsibilities

• Develop and execute sales strategies to achieve revenue and profitability targets.
• Manage and grow relationships with distributors, wholesalers, and retail partners.
• Identify new business opportunities and expand market penetration.
• Lead negotiations on commercial agreements, pricing, promotions, and annual contracts.
• Monitor sales performance, market trends, and competitor activities.
• Develop and implement trade marketing initiatives with the marketing team.
• Manage sales forecasting, budgeting, and demand planning processes.

Skills

Distributor management

Modern trade

Traditional trade

Business development

Negotiation

Sales leadership

Analytical

Excel

Relationship management

Education

Bachelor's degree in Business Administration/Marketing

Tools

Microsoft Excel

PowerPoint

Job description

We are seeking an experienced FMCG Sales Manager to drive sales growth, expand market share, and manage key customer relationships across the non-food FMCG sector. The ideal candidate will have a strong track record in distributor management, modern trade, traditional trade, and business development within categories such as household products, personal care, cleaning products, paper goods, or related non-food consumer goods.

Key Responsibilities

• Develop and execute sales strategies to achieve revenue and profitability targets.
• Manage and grow relationships with key accounts, distributors, wholesalers, and retail partners.
• Identify new business opportunities and expand market penetration.
• Lead negotiations on commercial agreements, pricing, promotions, and annual contracts.
• Monitor sales performance, market trends, competitor activities, and customer requirements.
• Develop and implement trade marketing initiatives in collaboration with the marketing team.
• Manage sales forecasting, budgeting, and demand planning processes.
• Ensure optimal product availability, distribution coverage, and merchandising standards.
• Lead, coach, and develop the sales team to maximize performance and productivity.
• Prepare regular sales reports, forecasts, and business reviews for senior management.
• Work closely with supply chain and operations teams to ensure efficient inventory management and customer service.

Requirements

• Bachelor's degree in Business Administration, Marketing, or a related field.
• 5-10+ years of sales experience within FMCG, preferably in non-food categories.
• Proven experience managing distributors, key accounts, and retail channels.
• Strong knowledge of modern trade, traditional trade, and wholesale markets.
• Demonstrated success in achieving sales targets and driving business growth.
• Excellent negotiation, communication, and relationship management skills.
• Strong analytical and commercial acumen.
• Proficiency in Microsoft Office, particularly Excel and PowerPoint.
• Valid driver's license and willingness to travel as required.