Sales Manager

PAX; Abu Dhabi; On-site; AED 180,000 - 360,000; Full time

Job summary

PAX, a global electronics company, is seeking a Sales Manager to drive business development and customer acquisition in the UAE. You will build a strong local customer network and meet growth targets with support from a leading brand and innovative products.

The role requires a Bachelor's degree and 3+ years in sales or BD, with fluency in English and Arabic and a UAE-based presence. You will work with marketing and supply chain to optimize onboarding and execution.

Qualifications

• Bachelor's degree or above.
• 3+ years of sales/business development experience in FMCG/related fields.
• Strong understanding of UAE market, pricing, distribution, and competitive landscape.
• Strong network with UAE distributors, wholesalers, retailers, or key accounts.
• Excellent commercial negotiation, communication, and relationship-building skills.
• Self-motivated, proactive and highly target-oriented.
• Fluent in English and Arabic.
• Candidates must be based in the UAE.

Responsibilities

• Achieve sales, customer acquisition, and revenue targets.
• Identify and develop new business opportunities across the UAE; proactively source prospective customers.
• Establish and maintain relationships with distributors, wholesalers, and key retail customers.
• Understand customer needs and develop tailored commercial solutions to support sales and market coverage.
• Identify new channels, customers, and partnerships to accelerate growth.
• Monitor market trends, competitor activities, and customer feedback; provide forecasts and market intelligence.
• Collaborate with marketing, supply chain and other teams to onboard customers and execute plans.

Skills

Sales experience

Business development

UAE market knowledge

Negotiation

Bilingual English/Arabic

Education

Bachelor's degree

Job description

As Sales Manager, you will be responsible for business development and customer acquisition activities within the territory. The primary focus of this role is to identify, develop, and convert new customers and business opportunities to build a strong local customer network and drive sustainable sales growth. You will be supported by a strong brand and innovative products in achieving commercial success.

Key Responsibilities:

• Achieve sales, customer acquisition, and revenue targets.
• Identify and develop new business opportunities across the U.A.E. Proactively source and approach prospective customers to maintain a strong pipeline.
• Establish and maintain strong relationships with distributors, wholesalers, and key retail customers.
• Understand customer needs and develop tailored commercial solutions to support customers in developing sales, distribution, and market coverage.
• Identify new channels, customers, and partnership opportunities to accelerate business growth.
• Monitor market trends, competitor activities, and customer feedback. Provide regular sales forecasts, pipeline updates, and market intelligence.
• Work closely with marketing, supply chain, and other teams to ensure successful customer onboarding and business execution.

Requirements:

• Bachelor's degree or above.
• 3+ years of sales/business development experience, preferably in e-cigarettes, tobacco, nicotine, FMCG, or other fast-moving consumer products, with a proven track record in new customer acquisition and business development.
• Strong understanding of market structure, pricing, distribution, and competitive landscape, with a clear understanding of the U.A.E market and local business environment.
• Strong existing network with U.A.E distributors, wholesalers, retailers, or key accounts is highly preferred.
• Strong commercial negotiation, communication and relationship-building skills.
• Self-motivated, proactive and highly target-oriented.
• Fluent in both English and Arabic.
• Candidates must currently be based in the U.A.E.

About PAX(Hayati@)

PAX, established in 2021 and headquartered in Hong Kong, operates globally. As a world-leading consumer electronics company, we focus on cutting-edge technologies.

Hayati®, PAX’s flagship brand, was born in the UK and has since grown into one of Britain’s best-known consumer electronics brands, with a strong and expanding international presence. Alongside Hayati®, we continue to incubate and develop a diverse portfolio of brands—including Quokka®, Moxy®, Liora®, Finebar® and Philia®—each designed for different lifestyles, moments and markets around the world.

In 2025, PAX completed a pre-IPO reorganisation of its corporate structure and governance framework, entering the preparation phase for a potential NASDAQ listing. PAX Group Holdings Limited leads the Group’s global governance and long-term strategy, with operating offices across the UK, Germany and the UAE to support local markets worldwide. The Group’s exclusive Chinese mainland partner, PAX Innovations (Shenzhen) Limited, provides integrated R&D, branding, supply chain and quality management services, connecting our global brands with world-class manufacturing capabilities.

Guided by integrity as our core value, PAX is driven by innovation, centred on users, and committed to building for the long term and sustainable development. By combining dependable products with trusted partnerships, we work alongside consumers, partners, and the broader industry to shape a credible, future-oriented global ecosystem.