Sales Executive

Friction Arabia; Dubai; On-site; AED 167,000 - 279,000; Full time

Job summary

Friction Arabia, based in Dubai, United Arab Emirates, seeks a proactive Sales Executive to identify and develop new business opportunities, manage existing accounts, and build strong relationships with distributors and corporate buyers across the region.

You will conduct client meetings, presentations, and negotiations, prepare quotations, and close deals in line with sales targets. The role requires on-site work in Dubai, strong English communication, and regional travel.

Qualifications

• Proven ability to meet or exceed sales targets.
• Strong relationship-building and client management skills.
• Experience in lead generation, market research and pipeline management.
• Excellent verbal and written English; Arabic a regional advantage.
• Experience in PPE or industrial/B2B sectors is beneficial.
• Willingness to travel within the region; UAE driving license required.
• Independent on-site work in Dubai with CRM and MS Office proficiency.
• Bachelor-level degree or equivalent practical experience.

Responsibilities

• Identify and develop new business opportunities across the region.
• Manage existing accounts and build distributor relationships.
• Prepare quotations and negotiate contracts to meet sales targets.
• Coordinate with internal teams on orders and after-sales support.

Skills

Sales targets

Relationship-building

Lead generation

CRM tools

English communication

PPE knowledge

Time management

MS Office

Travel readiness

On-site Dubai

Education

Bachelor’s degree in Business/Marketing/Industrial Management

Tools

CRM software

MS Excel

Job description

Company Description

Nice & Smart Overseas, operating under its flagship brand “Friction Safety,” is a leading manufacturer and exporter of premium safety footwear headquartered in Unnao, Uttar Pradesh, India. The brand is recognized for high-quality, durable, and comfortable safety shoes that comply with international safety standards. Friction Safety serves diverse industries such as construction, engineering, manufacturing, and logistics, providing reliable protection for workers in demanding environments. The company emphasizes innovation, superior craftsmanship, and consistent performance, making its products trusted in global markets. Team members join an organization focused on safety, quality, and long-term partnerships with industrial clients.

Role Description

The Sales Executive role at Friction Arabia is a full‑time, on‑site position based in Dubai, United Arab Emirates. The Sales Executive will identify and develop new business opportunities, manage existing accounts, and build strong relationships with distributors, industrial clients, and corporate buyers across the region. Daily activities include prospecting, conducting client meetings and product presentations, preparing and negotiating quotations and contracts, and following up to close deals in line with sales targets. The role also involves monitoring market trends, competitor activity, and customer feedback to support pricing, product positioning, and sales strategies. The Sales Executive will collaborate with internal teams on order processing, delivery coordination, and after‑sales support to ensure a positive customer experience and repeat business.

Qualifications

• Strong sales, negotiation, and business development skills, with a track record of meeting or exceeding sales targets.
• Relationship‑building, client management, and customer service skills to support long‑term partnerships.
• Market research, lead generation, and pipeline management capabilities to drive sustainable growth.
• Clear verbal and written communication skills in English; proficiency in Arabic or other regional languages is an advantage.
• Experience in PPE, safety footwear, industrial products, or related B2B sectors is highly beneficial.
• Ability to work independently on‑site in Dubai, manage time effectively, and handle multiple accounts and priorities.
• Comfort with using CRM tools, MS Office (Excel, PowerPoint, Word), and digital communication platforms.
• Bachelor’s degree in Business, Marketing, Industrial Management, or a related field, or equivalent practical experience.
• Valid UAE driving license and willingness to travel within the region for client visits and industry events.
• Professional, inclusive, and ethical approach to sales, with respect for diverse colleagues and customers.