Sales Engineer

Lawson Fuses; Dubai; On-site; AED 167,000 - 279,000; Full time

Job summary

Lawson Fuses in Dubai is seeking a Sales Engineer to support the Area Sales Manager in managing customer relationships, opportunities, and project wins across designated territories. The role combines technical know-how with commercial coordination to drive pipeline and orders.

You will conduct customer visits, collaborate with Tendering, Product Management and Operations, maintain CRM data, and help prepare quotations while ensuring timely responses to enquiries.

Qualifications

• Bachelor's Degree in Electrical Engineering or related field.
• Fluent in English; Arabic preferred.
• Valid UAE driving licence.

Responsibilities

• Support Area Sales Manager in managing customer relationships and opportunities.
• Develop and manage sales pipeline and coordinate tenders and quotations.
• Coordinate with Tendering, Product Management, Engineering and Operations teams.
• Conduct customer visits and product presentations to drive growth.
• Maintain CRM data and prepare sales activity reports.
• Travel within designated territories as required.

Skills

Fluent in English

Customer relationship management

Market research

Tender and quotation management

Presentation skills

Time management

Strong coordination

Proactive and self-motivated

MS Office proficiency

MS Project literacy

Education

Bachelor's Degree in Electrical Engineering

Tools

CRM

MS Project

Job description

JOB PURPOSE:

As a member of the Sales Department, the Sales Engineer will support the Area Sales Manager (ASM) in managing and developing assigned territories and customers. The role focuses on day-to-day sales support activities, opportunity tracking, customer engagement, technical and commercial coordination, pipeline management, and business development activities.

KEY ACCOUNTABILITIES:

Sales & Opportunity Management:

• Ensure theexecutionofsales strategy and targets achievement in allocated markets, segments and customer accounts.
• Manage sales expansion plans across assigned accounts, segments and markets to sell Lucy Electric full portfolio.
• Develop annual sales plans in line with growth ambition and implement business-driven actions accordingly.
• Identify and attract new potential customers.
• Generate solid sales pipeline with high information quality and balanced nature to deliver budget commitment.
• Identifypartnershipopportunitiesandparticipateinthe definitionofpartnership agreements
• Monitor market intelligence platforms (e.g. MEED) and other available sources to identify new projects and business opportunities. Follow-up with customers on potential enquiries and tenders to ensure active participation in new opportunities
• Conduct 7-8 customer visits per week, product presentations, introductory meetings, and cold-calling activities to support business growth under the guidance of the Area Sales Manager.
• Develop and maintain relationships with contractors, consultants, utilities, distributors, EPC contractors, and end users.
• Coordinate with Tendering, Product Management, Engineering, and Operations teams to ensure timely preparation of quotations and tender submissions.
• Support customers with technical clarifications and documentation requirements throughout the bidding process in coordination with the tendering team and strive to respond to customers in a timely manner.
• Follow up submitted quotations with customers and maintain regular communication on opportunity status to maximize our success chances and improve our hit rate.
• Support the ASM in achieving territory order intake targets through effective opportunity management, customer support, and sales coordination activities.
• Support the ASM in day-to-day customer interactions and sales coordination activities.

Order Handover & Project Support:

• Handover purchase orders along with supporting documents to the Operations team in a timely manner. Support the Operations team in obtaining the manufacturing clearance when required.
• Attend Factory Acceptance Tests (FATs) and customer meetings whenever required.

Reporting & Administration

• Ensure CRM and pipeline information is maintained accurately, completely, and on time.
• Prepare periodic sales activity reports, opportunity updates, and market intelligence reports as required by management.
• Maintain customer records, project databases, and sales documentation in accordance with company requirements.

JOB CONTEXT:

• The Sales Engineer will be based in Dubai.

• He will support the Area Sales Manager in managing customer relationships and business development activities across designated territories.

• He will ensure continuity of customer support and territory coverage during periods of ASM travel, leave, or peak workload.

• He will proactively identify new customers, consultants, contractors, and project opportunities within assigned territories.

• He will promote Lucy Electric products and solutions including primary switchgear, RMUs, overhead line equipment, Digital Solutions, and emerging technologies including SF6-free solutions.

• He will assist in prequalifying Lucy Electric portfolio with new customers and renew expired prequalifications.

• He will attend Exhibitions and Sales Promotions on behalf of the Company, which could be inside or outside of the U.A.E.

• He will attend tender openings when required.

• He will undertake any other duties and responsibilities as required / instructed in order to maintain and / or improve the efficiency, quality and service provided by the Sales & Marketing Department.

• He will work with the broad team in other departments in the identification of proper and correct materials, part assemblies and requirements for a variety of requisitions necessary for the job/task to coordinate and drive business success.

• To be ready to travel as per business requirements which may incur overnight stays outside the U.A.E.

• He will comply with all company policies and procedures and maintain confidentiality of information relating to the company's business and staff.

• He will adhere to the established safety and personnel policies and standard operating procedure

QUALIFICATIONS, EXPERIENCE, & SKILLS:

Minimum Qualifications and Knowledge:-

• Bachelor's Degree in Electrical Engineering or related discipline from an accredited university.
• Fluent in English, both written and verbal.
• Arabic language skills preferred.
• Valid UAE driving licence

Minimum Experience:

3-5 years of experience in medium-voltage electrical distribution equipment sales, sales support, tendering, application engineering, or sales engineering.

Experience dealing with utilities, contractors, consultants, EPC contractors, and industrial customers is preferred.

Job-Specific Skills:

• Understanding of medium-voltage distribution equipment and solutions.
• Tender and quotation management.
• Customer relationship management.
• Market research and opportunity identification.
• CRM and pipeline management.
• Opportunity tracking and sales administration.
• Knowledge in Incoterms and Documentary Credit
• Good Presentation Skills
• Problem Solving
• Good Negotiation Skills
• Strong coordination and communication skills.
• Time Management and Planning
• Constructive Reporting
• Proficientin MS Office (Excel, Word, MS Project and Outlook)

Behavioural Competencies:

• Excellent Organizational Skills, Ability to prioritize and work to tight deadlines.
• Customer Focused
• Results-oriented
• Organized and detail oriented
• Self-motivated and proactive.
• Able to work alone and as part of a team
• Ability to work effectively under direction while managing multiple priorities.
• Eagerness to learn and continuously develop technical and commercial competencies.
• Flexible to attend to customer complaints anytime of the day
• Understanding of Health & Safety rules and safe working practices