Retail & Online Growth Marketing Manager

Taif Al Emarat | طيف الإمارات

Ajman

On-site

AED 240,000 - 360,000

Full time

46 hours ago

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Benefits offered by this job

Competitive salary

Growth opportunities

Direct exposure to senior leadership

Dynamic environment

Job summary

Taif Group, a fast-growing fragrance and lifestyle brand in the UAE, seeks a Marketing Manager – Retail & Online to own end-to-end marketing strategy for retail stores and e-commerce. You will lead paid campaigns (Google/Meta/TikTok), manage marketplaces (Amazon.ae, Noon), and drive in-store and online growth across the UAE and GCC, while coordinating CRM, content, and brand messaging.

Ideal candidate has 7+ years in marketing, with 4+ years digital performance focus, and strong UAE/GCC

Qualifications

Proven expertise in PPC and digital campaign management across Google Ads, Meta Ads, and TikTok Ads (certifications preferred).
Strong hands-on experience with social media marketing strategy, content planning, and paid social campaign execution.
Demonstrated experience growing brands on e-commerce marketplaces (Amazon.ae, Noon, or similar GCC marketplaces).
Solid understanding of retail marketing — in-store promotions, trade marketing, and omnichannel customer journeys.
Working knowledge of SEO, website performance optimization, and CRM/email marketing tools.
Strong analytical skills with proficiency in GA4, Google Ads/Meta Ads Manager, and marketplace seller dashboards.
Experience managing marketing budgets and optimizing spend for ROAS, CAC, and conversion rate.
Excellent project management skills with the ability to manage multiple campaigns and channels simultaneously.
Strong written and verbal communication skills in English (Arabic is a plus).
Creative mindset paired with a data‑driven approach to decision‑making.
Experience running and scaling digital ad campaigns across GCC and international markets is a strong advantage.

Responsibilities

Develop and execute integrated marketing strategies across retail stores and online channels (website, marketplaces, social commerce) aligned to revenue and brand-growth targets across the UAE and wider GCC markets.
Plan, launch, and optimize PPC and digital campaigns across Google Ads (Search, Shopping, PMax, Display, YouTube), Meta Ads (Facebook/Instagram), and TikTok Ads to maximize ROAS and customer acquisition.
Manage paid and organic social media marketing calendars, content strategy, and community engagement across Instagram, TikTok, Facebook, and Snapchat.
Own marketplace performance (Amazon.ae, Noon, and other relevant platforms) — listings optimization, advertising (sponsored ads), pricing strategy, reviews, and ranking.
Drive retail marketing initiatives including in-store promotions, point-of-sale materials (POSM), seasonal campaigns, and trade marketing to support footfall and sell-through.
Oversee website/e-commerce performance including SEO, on-site conversion rate optimization, merchandising, and landing page strategy in coordination with the e-commerce team.
Manage CRM and email/SMS marketing programs, customer segmentation, loyalty initiatives, and retention campaigns to grow repeat purchase rate.
Lead brand content and creative direction across digital and retail touchpoints, ensuring consistency of brand identity, tone, and visual standards.
Monitor and report on campaign performance using GA4, Meta Business Suite, Google Ads, and marketplace analytics dashboards; translate data into actionable insights.
Manage marketing budgets across channels, ensuring efficient allocation and continuous optimization based on CAC, ROAS, and LTV metrics.
Coordinate with creative, e-commerce, and sales teams to ensure consistent brand messaging across retail and digital touchpoints.
Conduct market research and competitor analysis to identify growth opportunities, new platforms, and emerging trends in the fragrance and beauty retail space, including GCC and international markets.
Lead influencer and affiliate marketing initiatives to expand brand reach and drive online sales.
Manage relationships with media agencies, marketplace account managers, PR partners, and external vendors.
Plan and execute brand partnerships, sponsorships, and event marketing to support brand visibility and customer acquisition.
Prepare regular performance reports and present strategic recommendations to senior management.