Residential Business Development Manager

Sungrow MENA & Central Asia; Dubai; On-site; AED 441,000 - 661,000; Full time

Job summary

Sungrow MENA & Central Asia is seeking a Regional Installer Ecosystem Manager to lead the rollout of Sungrow's Installer Ecosystem Program across the MEA region. You will translate HQ frameworks into regional plans, coordinate pilots and expansion, and ensure alignment with iSolarCloud functionalities to improve installer experience.

You will collaborate with Channel Managers and Demand Creation, drive recruitment and activation, monitor the installer journey, and develop regional campaigns and

Qualifications

• Bachelor's degree in Business Administration, Marketing, Engineering or a related field.
• Approximately 5 years of relevant professional experience.
• Experience in loyalty programs, channel or indirect sales, CRM/platform-based customer programs, demand creation, and regional program management.
• Experience working across multiple countries and cultures.
• Experience within renewable energy is preferred.

Responsibilities

• Lead rollout and implementation of the Installer Ecosystem Program across MEA.
• Translate HQ's global framework into regional and country-level execution plans.
• Coordinate pilot programs and expansion across priority markets.
• Collaborate with HQ to refine platform functionality, program rules and installer experience.
• Ensure alignment between regional business requirements and Sungrow iSolarCloud functionalities.
• Drive installer recruitment, activation and development targets with Channel Managers and Demand Creation teams.
• Monitor installer journey from recruitment to activation, certification, development and retention.
• Develop initiatives to convert registered installers into active Sungrow installers and increase registrations.
• Define and track regional KPIs including registered/active/certified installers and installer retention.
• Coordinate installer points, classifications, rewards, and ROI-focused incentives; develop regional campaigns.
• Support annual installer rewards and recognition programs and assess incentive effectiveness.

Job description

1. Installer Ecosystem Strategy & Regional Rollout

• Lead the rollout and implementation of the Installer Ecosystem Program across MEA.
• Translate HQ's global framework into practical regional and country-level execution plans.
• Coordinate pilot programs and subsequent expansion across priority markets.
• Work closely with HQ to provide regional requirements and continuously improve platform functionality, program rules and installer experience.
• Ensure alignment between regional business requirements and the development of relevant iSolarCloud functionalities.

2. Installer Recruitment, Activation & Development

• Work with Channel Managers and Demand Creation teams to establish installer recruitment, activation and development targets by market.
• Monitor the installer journey from recruitment and registration through activation, certification, development and retention.
• Develop initiatives to convert registered installers into active Sungrow installers.
• Drive increased installation registration and adoption of Sungrow's PV and Energy Storage portfolio.
• Identify inactive or underperforming installer groups and coordinate targeted activation initiatives with local teams.

3. Program Performance & KPI Management

• Establish and maintain regional dashboards to monitor Installer Ecosystem performance.
• Define and track KPIs covering:

• Registered installers
• Active installers and activation rate
• Certified installers
• Installer retention and reactivation
• Registered PV MW and BESS MWh
• Points accumulation and redemption
• Product portfolio penetration and cross-selling

• Monitor country and Demand Creation team performance against agreed targets.
• Provide regular performance reports to MEA management and HQ.
• Identify performance gaps and coordinate corrective action plans with relevant teams.
• Coordinate the implementation of installer points, classification levels, commercial benefits and reward mechanisms.
• Develop regional campaigns designed to increase installer engagement, installations and product adoption.
• Support the development and execution of annual installer rewards and recognition programs.
• Monitor the effectiveness and return on investment of installer incentives and recommend improvements.

5. Cross-Functional Coordination

Act as the primary regional coordination point for the Installer Ecosystem Program between:

• HQ: Platform development, program framework, functionality, data and global alignment.
• Channels & Demand Creation: Installer recruitment, activation, development and business conversion.
• Service: VIP service benefits, technical support, escalation mechanisms and installer satisfaction.
• Marketing: Installer communication, targeted campaigns, push notifications, events and promotional activities.
• Technical Solutions / Training: Installer technical development, training and certification.

• Ensure clear ownership, alignment and timely execution of agreed initiatives across the different functions.

6. Installer Engagement & Voice of Installer

• Establish mechanisms for continuously collecting installer feedback.
• Monitor installer satisfaction and identify key pain points affecting installer engagement.
• Translate installer feedback into actionable requirements for HQ, Product, Service, Marketing and other relevant functions.
• Identify high-potential installers and support their development into strategic Sungrow partners and brand advocates.
• Support installer community-building activities, including training, events, technical engagement and recognition programs.

7. Key Performance Indicators

The role should focus not only on growing the number of registered installers, but more importantly on increasing the number, productivity and loyalty of active installers and their contribution to Sungrow's business growth.

8. Experience

• Bachelor's degree in Business Administration, Marketing, Engineering or a related field.
• Approximately 5 years of relevant professional experience.
• Experience in one or more of the following areas is strongly preferred:

• Loyalty programs
• Channel or indirect sales
• CRM/platform-based customer programs
• Demand creation
• Regional program management

• Experience working across multiple countries and cultures.
• Experience within renewable energy is preferred; candidates from other industries with strong indirect customer, loyalty or ecosystem-management experience will be considered.

9. Languages

• Arabic – strongly preferred
• Mandarin Chinese – considered a strong advantage, particularly for communication and coordination with HQ.