Remote Meta Ads Specialist: Lead Gen & Demos

Lever, Inc.; United Arab Emirates; Remote; AED 167,000 - 301,000; Full time

Benefits offered by this job

Remote full-time

Health insurance

AI tools budget

Performance bonuses

Professional training

Job summary

Lever, Inc. is seeking a mid-level Meta Ads specialist to drive customer acquisition via Facebook/Instagram campaigns from strategy to execution. You will own high-intent conversion events, test creative concepts, and optimize landing pages, with AI-assisted workflows and collaboration with design and analytics teams.

The role emphasizes measurable outcomes, independent work, and remote full-time arrangements, with a focus on aligning campaigns with sales-ready leads and product offers.

Qualifications

• 3+ years of hands-on experience managing Meta Ads campaigns across Facebook and Instagram.
• Proven experience managing real advertising budgets and optimizing campaigns toward measurable conversion goals.
• Demonstrated success with lead generation, appointment booking, demo, signup, or trial-based acquisition funnels.
• Strong understanding of Meta campaign structures, audience targeting, retargeting, lookalike audiences, and exclusion strategies.
• Strong creative testing capabilities, including developing ad concepts, writing copy, briefing visual assets, and rapidly testing variations.

Responsibilities

• Own and execute Meta Ads strategies across Facebook and Instagram, from campaign planning and launch through optimization and scaling.
• Build and manage campaigns focused on lead generation, demo bookings, appointments, trial signups, and other high-intent conversion events.
• Develop audience strategies using interest targeting, lookalike audiences, retargeting, exclusions, and funnel-stage segmentation.
• Manage advertising budgets and pacing while aligning spend with lead quality, pipeline contribution, and business outcomes.
• Develop and test multiple creative concepts, messaging angles, hooks, formats, offers, and ad copy.
• Use AI tools such as ChatGPT, Claude, Higgsfield, and similar platforms to accelerate creative production, research, copy development, and campaign experimentation.
• Collaborate with graphic designers and video editors when additional creative production support is needed.
• Establish structured creative testing frameworks and apply campaign learnings to future iterations.
• Own or closely support landing pages for paid campaigns, including demo, trial, lead-generation, and offer pages.
• Use AI-assisted workflows to improve landing page copy, structure, messaging, and conversion performance.
• Maintain consistent messaging across advertisements, landing pages, forms, thank-you pages, and booking flows.
• Implement and maintain Meta Pixel, Conversion API, and conversion events for leads, demos, trials, and other key actions.
• Work with analytics and tracking systems to maintain reliable attribution and event quality.
• Monitor and optimize KPIs including CPA, CPL, cost per demo, trial start rate, conversion rate, and ROAS where applicable.
• Identify funnel drop-offs and recommend improvements across advertising, landing pages, forms, tracking, and conversion flows.
• Prepare clear performance reports explaining results, opportunities, challenges, and recommended next actions.
• Collaborate with Product, Sales, Customer Success, and Marketing teams to align campaigns with offers, audiences, lead quality, and sales capacity.
• Stay current with Meta Ads updates, paid social trends, creative practices, and emerging AI tools that can improve testing speed and campaign performance.

Skills

Meta Ads

Lead generation

Audience targeting

Creative testing

AI tools

Landing page optimization

Analytics & attribution

English proficiency

Budget management

SaaS experience

Tools

Meta Pixel

Conversion API

Google Analytics

Google Tag Manager

HubSpot / GHL

CRM integration

Job description

Lever, Inc. is seeking a mid-level Meta Ads specialist to drive customer acquisition via Facebook/Instagram campaigns from strategy to execution. You will own high-intent conversion events, test creative concepts, and optimize landing pages, with AI-assisted workflows and collaboration with design and analytics teams.

The role emphasizes measurable outcomes, independent work, and remote full-time arrangements, with a focus on aligning campaigns with sales-ready leads and product offers.