Location: Dubai / Abu Dhabi
Reporting To: Country Manager – MENA
Position Overview
The Regional Sales Manager – OEM Accounts will be responsible for driving growth and expanding OEM-focused sales and aftermarket business across the MENA region. This role focuses on developing strategic OEM partnerships, increasing revenue through equipment sales, lifecycle services, upgrades, and long-term service agreements.
The ideal candidate will bring strong technical expertise, commercial acumen, and a proven track record in building and managing OEM channels within industrial or process-driven environments. Experience with switchgear, panel builders, and electrical utility equipment manufacturers is highly preferred.
Key Responsibilities
- Develop and execute a regional OEM sales strategy aligned with overall business objectives
- Identify, acquire, and grow strategic OEM accounts across key industry verticals
- Drive equipment sales, system integration opportunities, and bundled service offerings
- Establish OEM agreements, pricing frameworks, and commercial terms to enhance competitiveness
- Build and maintain long-term relationships with key OEM partners to ensure retention and growth
- Conduct regular business reviews, product presentations, and joint planning sessions
- Align company offerings with OEM product roadmaps and lifecycle requirements
- Ensure high customer satisfaction through proactive engagement and issue resolution
- Deliver on annual sales targets, margins, and market share objectives
- Manage sales pipeline, forecasting, pricing strategies, and contract negotiations
- Monitor market trends and competitor activities to protect and grow market position
- Drive cross-selling and upselling of services, upgrades, and retrofit solutions
Cross-Functional Collaboration
- Collaborate with engineering, service, product, and supply chain teams to meet OEM requirements
- Ensure timely technical support, proposal development, and execution of orders
- Partner with marketing on OEM-focused campaigns, events, and co-branded initiatives
- Lead and mentor regional sales engineers handling OEM accounts
- Set clear KPIs, monitor performance, and support team development through coaching and training
Key Performance Indicators (KPIs)
- New OEM Account Acquisition
- Share of Wallet / Repeat Business (%)
- OEM Contract Margins & Profitability
- Cross-Selling & Upselling Ratio
Qualifications & Skills
- Experience: 5–7 years of technical sales experience in electrical utilities, OEMs, or related sectors (Experience with companies such as Siemens, Schneider Electric, ABB, Eaton, Vertiv is highly desirable)
- Industry Network: Strong relationships with key decision-makers in OEM and industrial sectors
- Core Competencies:
- Excellent communication and negotiation skills
- Strong analytical and problem-solving abilitiesProficiency in CRM systems and Microsoft Office
- Education: Bachelor’s degree in Electrical Engineering (MBA preferred)
- Additional Requirements:
- Willingness to travel frequently across the MENA region
- Self-motivated with the ability to work independently and collaboratively
What We Offer
- Competitive compensation with performance-based incentives
- Career advancement and professional development opportunities
- A collaborative, high-performance work environment