Regional Product Specialist

Changan MEA; Dubai; On-site; AED 180,000 - 300,000; Full time

Job summary

CHANGAN Automobile in Dubai is seeking a Marketing/Brand Product professional to manage regional product strategy and coordinate cross-functional launch activities. You will work closely with sales, brand teams, and distributors to maximize product appeal.

The role requires strong English and Arabic, plus experience in branding, marketing or product operations in the automotive sector. A proactive, organized individual with strong communication and project management skills is essential.

Qualifications

• Bachelor's degree or above with 3+ years in branding, marketing or product operation.
• Major in journalism/communication/advertising/marketing or related field preferred.
• Proficient in written and spoken English.
• Proficient in written and spoken Arabic.
• Automotive industry experience preferred and beneficial.
• Strong communication, coordination and execution skills.
• Strong project planning and management skills preferred.

Responsibilities

• Develop regional product strategy for the Middle East division, including product matrix planning and launch timelines.
• Resolve market-facing product issues and coordinate with sales for faster resolution.
• Collect feedback from markets and distributors to improve products and communications.
• Conduct competitive landscape analysis including pricing, promotions, and competitor intelligence.
• Lead end-to-end delivery of product promotion projects with the brand team and dealers to boost market competitiveness.

Skills

Branding

Marketing

Product ops

English

Arabic

Communication

Project coord

Education

Bachelor's degree

Job description

About the Company:

CHANGAN Automobile is one of the four major Chinese automobile groups, boasting a heritage spanning 164 years and 40 years of car manufacturing experience. We have 14 manufacturing bases and 39 plants worldwide. As a leading Chinese car manufacturer, CHANGAN Automobile has self-owned brands including CHANGAN UNI, CHANGAN NEVO, CHANGAN LCV, DEEPAL, and AVATR, and joint venture brands including CHANGAN Ford, CHANGAN Mazda, and JMC. In 2021, the cumulative sales of CHANGAN's self-owned brand exceeded 20 million units. Up till April 2024, the cumulative sales of Chinese brands under CHANGAN exceeded 26.33 million units. CHANGAN Automobile has more than 18,000 engineers and technicians from 31 countries around the world, and has established R&D network of ten cities in six countries in Chongqing, Beijing, Shanghai, Dingzhou in Hebei, Hefei in Anhui, Turin in Italy, Yokohama in Japan, Birmingham in the UK, Detroit in the US and Munich in Germany. We have a professional automotive R&D process and testing & verification system, to ensure that each product can endure more than 10 years or 260,000 km of use.

Responsibilities:

• Product Strategy
• Responsible for product strategy for the Middle East regional division, including regional product matrix planning and iteration, sorting out product highlights & selling points, product value proposition, communication concepts, user persona analysis, product launch timeline, and collection & analysis of post‑launch market feedback.
• Resolution of market-facing product issues
• Responsible for collecting product issue feedback from the market and distributors, and collaborating with the sales team to accelerate communication and resolution.
• Market Analysis
• Responsible for competitive‑landscape analysis, including collection and analysis of product comparisons, price monitoring, competitor promotion initiatives, and other relevant intelligence.
• Drive project delivery
• Responsible for end‑to‑end management of product promotion projects. Work with the brand team to refine product visuals, ad placements, and communication strategies, and liaise with dealers to boost the product’s market competitiveness.

Position Requirement:

• Bachelor's degree or above, with 3 years or more work experience in branding, marketing, or product operation.
• A major in journalism and communication, advertising, marketing, or a related major is preferred.
• Proficient in written and spoken English.
• Proficient in written and spoken Arabic.
• Working experience in the automotive industry, mastering the basic knowledge of the automotive industry, is preferred.
• Strong communication, coordination, and execution skills
• Strong project planning and management skills are preferred.
• Experience with leading global automotive brands (e.g., Toyota, Nissan, Hyundai, Kia) is a plus.