Regional Product Marketing Manager

Assa Abloy Entrance Systems LLC; Dubai; On-site; AED 480,000 - 640,000; Full time

Job summary

HID Global, a world leader in physical access control, is seeking a Regional Product Marketing Manager for the Dubai region. You will own the strategy, roadmap, and successful launches of PACS readers and related solutions while aligning with product management, sales, and cloud services.

You will analyze market needs, price positioning, and competitive dynamics, driving regional growth across channels and partners to secure enterprise deployments.

Qualifications

• Bachelor-level marketing degree is required.
• Minimum 5 years in product marketing or product management roles.
• Professional proficiency in English and Arabic (written and spoken).
• Experience launching products globally and driving market strategy.
• Strong understanding of physical security and access control systems.
• Experience working in a product development team using SAFe.

Responsibilities

• Define and execute the product portfolio strategy for HID PACS readers.
• Own market requirements, pricing, positioning, and launch success.
• Develop and manage high-level product roadmaps and user insights.
• Coordinate with product management, cloud services, and sales to align on delivery.
• Lead price strategy, market sizing, and competitive analysis.
• Drive channel strategies and performance with regional teams.

Skills

Product marketing

English

Arabic

Cross-functional collaboration

Global product launches

Strategic thinking

Analytical mindset

Market analysis

Education

Bachelor’s degree in marketing or related discipline

Tools

SAFe for Lean Enterprises

Job description

An Amazing Career Opportunity for a Regional Product Marketing Manager Location Dubai United Arab Emirates Job ID 51924 Arabic and English proficiency are mandatory HID Global is the market leader in physical access control readers Increasingly these hardware products are being connected and evolving into IoT devices that will form the foundation for the company to build a selection of services offering options We are currently looking for top-talented people who want to embark on this journey with us The destination is to become the undisputable world leader in access control technology for enterprises It is an exceptional opportunity with the backing of the world s largest and most exciting company in its field As the Regional Product Marketing Manager for the Physical Access Control Solutions PACS readers you will drive the definition realization and ongoing evolution of the portfolio This includes developing strategy product roadmaps market requirements pricing product positioning and launch success Physical Access Control Solutions PACS HID Physical Access Control Solutions PACS is at the forefront of securing spaces with advanced reliable access control solutions From cutting-edge readers credentials and controllers to mobile and biometric technologies HID PACS empowers organizations worldwide to protect their people property and assets with scalable high-quality solutions This is more than just a job it s your chance to join an industry leader to drive innovation in access control and make a real impact on global security solutions Are you ready to make a difference Join us and help shape the future of security As our Regional Product Marketing Manager you ll support HID s success by Implementing the product strategy for HID Global s physical access control solutions PACS readers Defining market requirements and business opportunity own the high-level product roadmap and be accountable to its execution Acting as the voice of the customer partner and end user to product management cloud services and the rest of the organization Collecting analyzing and reporting on needs and trends based on end user and channel surveys as well competitive and industry analysis to provide input to the reader product roadmap Educating the rest of the organization on reader products and be the center of competency for market knowledge sizing and customer profiles Strategizing and defining decision criteria of prospects channels and end users to position HID readers against competition Defining implementing and evolving pricing strategy for reader products Developing product data suitable for product promotion through various channels Developing and executing the implementation of successful new reader product launch programs with assets ready that define target markets positioning competitive analysis and comparison collaterals white papers training presentations pricing and promotion Analyzing and understanding the longer term market direction and influence external analysts to adopt value HID Global s direction Leading key relationships within the physical access control market in order to stay abreast of standards policies and technology adoption Reviewing and reporting regularly on segment and geographical business performance including revenue product mix and margin trends and advice the organization on improvement implementations to drive both growth and profitability Generating and implementing channel strategies with the sales and marketing organization including pricing and discount strategies

Your Experience and Background include:

• Minimum of bachelor s degree in marketing or other relevant discipline
• Candidates with equivalent education plus relevant work experience may also be considered
• Minimum 5 years product marketing or product management related positions
• Professional proficiency in English and Arabic both written and verbal is required Ability to communicate effectively with customers partners and internal stakeholders across the region
• Proven ability to successfully launch products and services on a global basis
• Strong expertise in the area of physical security
• Understanding of access control systems
• Experience operating in a product development team using SAFe for Lean Enterprises methodology
• Proven capability of cross-functional collaboration ability to gain consensus

You are decisive but open to new ideas You are a self-starter entrepreneurial You are a quick learner Data analysis driven You are comfortable with and able to manage constructively change ambiguity debate conflict and informed risk taking Candidates must be legally eligible to work in the hiring country Visa sponsorship may be available for qualified candidates subject to company policy and local immigration requirements Any sponsorship support will be evaluated on a case-by-case basis

Benefits

• Competitive salary and rewards package
• Competitive benefits and annual leave offering allowing for work-life balance
• A vibrant welcoming amp inclusive culture
• Extensive career development opportunities and resources to maximize your potential
• To be a part of a global organization that is pioneering the hardware software and services that allow people to confidently navigate the physical and digital worlds

Your Experience and Background include:

• Minimum of bachelor s degree in marketing or other relevant discipline
• Candidates with equivalent education plus relevant work experience may also be considered
• Minimum 5+ years product marketing or product management related positions
• Professional proficiency in English and Arabic , both written and verbal, is required. Ability to communicate effectively with customers, partners, and internal stakeholders across the region.
• Proven ability to successfully launch products and services on a global basis
• Strong expertise in the area of physical security
• Understanding of access control systems
• Experience operating in a product development team using SAFe for Lean Enterprises methodology
• Proven capability of cross-functional collaboration & ability to gain consensus

You are decisive but open to new ideas You are a self-starter, entrepreneurial You are a quick learner Data & analysis driven You are comfortable with, and able to manage constructively; change, ambiguity, debate, conflict, and informed risk taking Candidates must be legally eligible to work in the hiring country. Visa sponsorship may be available for qualified candidates, subject to company policy and local immigration requirements. Any sponsorship support will be evaluated on a case-by-case basis