Regional Product Marketing Manager

ASSA ABLOY; Dubai; On-site; AED 300,000 - 460,000; Full time

Benefits offered by this job

Competitive salary

Benefits package

Career development

Global organization

Job summary

HID Global is seeking a Regional Product Marketing Manager for PACS readers to define strategy, roadmaps, and go-to-market plans. You will own market requirements, pricing, and launch success while aligning with product management, cloud services, and sales.

The role emphasizes global product launches, market analysis, and cross-functional leadership within a security-focused hardware and software portfolio.

Qualifications

• Bachelor’s degree in marketing or related discipline.
• Minimum 5+ years product marketing or product management.
• Professional proficiency in English and Arabic, written and verbal.
• Experience launching products on a global basis.
• Knowledge of physical security and access control systems.

Responsibilities

• Define product strategy, roadmaps, pricing and launches for PACS readers.
• Own market requirements and high-level roadmap; ensure execution.
• Voice of customer to product management, cloud services, and org.
• Lead market analysis, trends, and input to reader roadmap.
• Develop pricing strategy and collateral for promotion.
• Lead reader product launch programs with assets and training.
• Analyze market direction and advise on growth and profitability.
• Build channel strategies with sales and marketing.

Skills

English proficiency

Arabic proficiency

Cross-functional collaboration

Decisive

Data & analytics

Education

Bachelor’s degree in Marketing or related discipline

Job description

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An Amazing Career Opportunity foraRegional Product Marketing Manager!!

Job ID: 51924

(Arabic and English proficiency are mandatory)

HID Global is the market leader in physical access control readers. Increasingly, these hardware products are being connected and evolving into IoT devices that will form the foundation for the company to build a selection of services offering options.

We are currently looking for top-talented people who want to embark on this journey with us. The destination is to become the undisputable world leader in access control technology for enterprises. It is an exceptional opportunity with the backing of the world’s largest and most exciting company in its field.

As the Regional Product Marketing Manager for the Physical Access Control Solutions (PACS) readers, you will drive the definition, realization, and ongoing evolution of the portfolio. This includes developing strategy, product roadmaps, market requirements, pricing, product positioning, and launch success.

Who are we?

HID powers the trusted identities of the world’s people, places, and things, allowing people to transact safely, work productively and travel freely.

Physical Access Control Solutions (PACS):

HID Physical Access Control Solutions (PACS) is at the forefront of securing spaces with advanced, reliable access control solutions. From cutting-edge readers, credentials and controllers, to mobile and biometric technologies, HID PACS empowers organizations worldwide to protect their people, property and assets with scalable, high-quality solutions.

This is more than just a job – it’s your chance to join an industry leader to drive innovation in access control and make a real impact on global security solutions.

Are you ready to make a difference? Join us and help shape the future of security.

As our Regional Product Marketing Manager, you’ll support HID's successby:

• Implementing the product strategy for HID Global’s physical access control solutions (PACS) readers
• Defining market requirements and business opportunity; own the high-level product roadmap and be accountable to its execution
• Acting as the voice of the customer (partner and end user) to product management, cloud services and the rest of the organization
• Collecting, analyzing and reporting on needs and trends based on end user and channel surveys as well competitive and industry analysis to provide input to the reader product roadmap
• Educating the rest of the organization on reader products and be the center of competency for market knowledge, sizing and customer profiles
• Strategizing and defining decision criteria of prospects, channels and end users to position HID readers against competition
• Defining, implementing and evolving pricing strategy for reader products
• Developing product data suitable for product promotion through various channels
• Developing and executing the implementation of successful new reader product launch programs with assets ready that define target markets, positioning, competitive analysis and comparison, collaterals, white papers, training, presentations, pricing and promotion
• Analyzing and understanding the longer term market direction and influence external analysts to adopt/value HID Global’s direction
• Leading key relationships within the physical access control market in order to stay abreast of standards, policies and technology adoption
• Reviewing and reporting regularly on segment and geographical business performance including revenue, product mix, and margin trends and advice the organization on improvement implementations to drive both growth and profitability
• Generating and implementing channel strategies with the sales and marketing organization, including pricing and discount strategies

YourExperienceand Background include:

• Minimum of bachelor’s degree in marketing or other relevant discipline
• Candidates with equivalent education plus relevant work experience may also be considered
• Minimum 5+ years product marketing or product management related positions
• Professional proficiency in English and Arabic, both written and verbal, is required.

Ability to communicate effectively with customers, partners, and internal stakeholders across the region.

• Proven ability to successfully launch products and services on a global basis
• Strong expertise in the area of physical security
• Understanding of access control systems
• Experience operating in a product development team using SAFe for Lean Enterprises methodology
• Proven capability of cross-functional collaboration & ability to gain consensus
• You are decisive but open to new ideas
• You are a self-starter, entrepreneurial
• Data & analysis driven
• You are comfortable with, and able to manage constructively; change, ambiguity, debate, conflict, and informed risk taking
• Candidates must be legally eligible to work in the hiring country.
• Visa sponsorship may be available for qualified candidates, subject to company policy and local immigration requirements.
• Any sponsorship support will be evaluated on a case-by-case basis

What we can offer you:

• Competitive salary and rewards package
• Competitive benefits and annual leave offering, allowing for work-life balance
• A vibrant, welcoming & inclusive culture
• Extensive career development opportunities and resources to maximize your potential
• To be a part of a global organization that is pioneering the hardware, software and services that allow people to confidently navigate the physical and digital worlds

Why apply?

• Empowerment: You’ll work as part of a global team in a flexible workenvironment, learning and enhancing your expertise. We welcome an opportunity to meet you and learn about your unique talents, skills, and experiences. You don’t need to check all the boxes.If you have most of the skills and experience, we want you to apply
• Innovation: You embrace challenges and want to drive change. We are open to ideas, including flexible work arrangements, job sharing or part-time job seekers
• Integrity: You are results‑orientated, reliable, and straightforward and value being treated accordingly. We want all our employees to be themselves, to feel appreciated and accepted

HID does not accept unsolicited resumes from headhunters, recruitment agencies, or fee‑based recruitment services. We are not responsible for any fees related to unsolicited resumes.

HID is committed to building a diverse, equitable, and inclusive workforce that reflects the global communities we serve. As an equal opportunity employer, we consider all qualified applicants without regard to race, color, religion, sex, gender identity or expression, sexual orientation, national origin, disability, age, veteran status, or any other legally protected characteristic. Our goal is to create a workplace that empowers everyone to thrive and be their authentic selves, fostering an environment of mutual respect and inclusivity.

HID may use AI-assisted technology to support our Talent Acquisition team in reviewing applications by identifying job‑related qualifications, skills, and experience. AI is used as a support tool only and does not make hiring decisions. All applications are reviewed by a member of our Talent Acquisition team before any selection decision is made.

If you require assistance or accommodation during the application process or have questions about HID's use of AI in the recruitment process, please contact [e-mail] .

We make it easier for people to get where they want to go!

On an average day, think of how many times you tap, twist, tag, push or swipe to get access, find information, connect with others or track something. HID technology is behind billions of interactions, in more than 100 countries. We help you create a verified, trusted identity that can get you where you need to go – without having to think about it.

When you join our HID team, you’ll also be part of the ASSA ABLOY Group, the global leader in access solutions. You’ll have 63,000 colleagues in more than 70 different countries. We empower our people to build their career around their aspirations and our ambitions – supporting them with regular feedback, training, and development opportunities. Our colleagues think broadly about where they can make the most impact, and we encourage them to grow their role locally, regionally, or even internationally. As we welcome new people on board, it’s important to us to have diverse, inclusive teams, and we value different perspectives and experiences.