Regional Product Marketing Lead – Access Control Solutions

Assa Abloy Entrance Systems LLC; Dubai; On-site; AED 480,000 - 640,000; Full time

Job summary

HID Global, a world leader in physical access control, is seeking a Regional Product Marketing Manager for the Dubai region. You will own the strategy, roadmap, and successful launches of PACS readers and related solutions while aligning with product management, sales, and cloud services.

You will analyze market needs, price positioning, and competitive dynamics, driving regional growth across channels and partners to secure enterprise deployments.

Qualifications

• Bachelor-level marketing degree is required.
• Minimum 5 years in product marketing or product management roles.
• Professional proficiency in English and Arabic (written and spoken).
• Experience launching products globally and driving market strategy.
• Strong understanding of physical security and access control systems.
• Experience working in a product development team using SAFe.

Responsibilities

• Define and execute the product portfolio strategy for HID PACS readers.
• Own market requirements, pricing, positioning, and launch success.
• Develop and manage high-level product roadmaps and user insights.
• Coordinate with product management, cloud services, and sales to align on delivery.
• Lead price strategy, market sizing, and competitive analysis.
• Drive channel strategies and performance with regional teams.

Skills

Product marketing

English

Arabic

Cross-functional collaboration

Global product launches

Strategic thinking

Analytical mindset

Market analysis

Education

Bachelor’s degree in marketing or related discipline

Tools

SAFe for Lean Enterprises

Job description

HID Global, a world leader in physical access control, is seeking a Regional Product Marketing Manager for the Dubai region. You will own the strategy, roadmap, and successful launches of PACS readers and related solutions while aligning with product management, sales, and cloud services.

You will analyze market needs, price positioning, and competitive dynamics, driving regional growth across channels and partners to secure enterprise deployments.