Regional Marketing Manager — Full-Funnel, Premium Airline

Etihad Airways; Abu Dhabi; On-site; AED 350,000 - 520,000; Full time

Job summary

Etihad Airways is seeking a hands-on Marketing Manager to execute full-funnel activity across markets in the region, coordinating and delivering campaigns with a premium brand. The role balances creative flair with commercial goals and ROI.

You will work with senior marketing leaders and revenue teams to stimulate demand, improve route performance and drive revenue growth, while ensuring flawless execution and local relevance.

Qualifications

• 5 years of marketing experience in a consumer-facing business, ideally airlines or retail.
• Solid experience executing multi-channel marketing campaigns.
• Highly organized, delivery-focused, and comfortable managing multiple workstreams.
• Experience working with agencies and multiple internal stakeholders.
• Commercially curious and keen to understand what drives performance.
• Willing and excited to travel and engage with markets on the ground.

Responsibilities

• Execute integrated, full-funnel marketing campaigns across assigned markets from awareness through conversion.
• Coordinate activity across paid, owned, and earned channels to deliver country execution plans.
• Manage timelines, assets, approvals, and deployment for seamless delivery.
• Ensure activity reflects Etihad’s premium brand and remains locally relevant.
• Partner with Revenue & Commercial teams to align execution with commercial priorities.
• Support market-specific initiatives including tactical offers, seasonal activity, and new routes.
• Manage external agencies ensuring high-quality output and on-time delivery.

Skills

Marketing strategy

Campaign management

Multi-channel marketing

Organizational skills

Travel readiness

Job description

Etihad Airways is seeking a hands-on Marketing Manager to execute full-funnel activity across markets in the region, coordinating and delivering campaigns with a premium brand. The role balances creative flair with commercial goals and ROI.

You will work with senior marketing leaders and revenue teams to stimulate demand, improve route performance and drive revenue growth, while ensuring flawless execution and local relevance.