Regional Marketing Lead - Central Region Growth

Etihad Airways; Abu Dhabi; On-site; AED 420,000 - 720,000; Full time

Job summary

Etihad Airways seeks a Regional Marketing Lead for the Central Region to drive full‑funnel campaigns across paid, owned and earned channels in multiple markets. You will translate global priorities into regionally relevant actions, shaping insight‑led, performance‑driven strategies while maintaining brand consistency.

Reporting to the Head of Marketing, you will manage budgets, lead cross‑functional teams, collaborate with external partners, and optimise investment to maximise revenue and

Qualifications

• Bachelor’s degree in Marketing, Business, or related field.
• 7+ years of progressive marketing experience in regional or multi-country roles.
• Ownership of full-funnel marketing strategy across brand, digital, and offline channels.
• Strong commercial and analytical capability using data to optimise campaigns.
• Proven stakeholder management across senior internal stakeholders.
• International or cross-cultural experience preferred.
• Ability to manage competing priorities in a fast-paced environment.

Responsibilities

• Lead planning and delivery of integrated, full-funnel marketing campaigns across paid (digital & offline), owned and earned channels for multiple countries within the region.
• Own the strategy and implementation of the Country Execution Plans, translating global and regional priorities into market-level plans and ensuring delivery across all countries in the region.
• Bring local market dynamics, customer behaviours, cultural nuances, and competitive landscapes into campaign planning, ensuring output is locally relevant.
• Partner closely with teams across the Revenue & Commercial division to support route launches, network changes, seasonal peaks, and tactical commercial initiatives.
• Ensure integrated planning and execution across marketing, brand, and sponsorship activity, with timely, impactful, and commercially effective delivery.
• Serve as the primary marketing point of contact for the region coordinating inputs from global teams and external partners to ensure seamless delivery of regional marketing priorities.
• Lead and influence external agency partners as required, ensuring high-quality output, on-time delivery, and adherence to brand standards and performance expectations.
• Manage the regional marketing budget end-to-end, including planning, allocation, tracking, and optimisation, ensuring spend is aligned to strategic priorities and delivers measurable commercial impact.
• Analyse campaign, channel, and market performance using data and insights to continuously optimise messaging, channel mix, targeting, and investment, ensuring marketing effectiveness across the region.
• Capture learnings to support continuous improvement in marketing execution.

Skills

Stakeholder management

Analytical capability

Cross-cultural experience

Agency management

Strategic marketing

Budgeting

Education

Bachelor’s degree in Marketing, Business, or related field

Job description

Etihad Airways seeks a Regional Marketing Lead for the Central Region to drive full‑funnel campaigns across paid, owned and earned channels in multiple markets. You will translate global priorities into regionally relevant actions, shaping insight‑led, performance‑driven strategies while maintaining brand consistency.

Reporting to the Head of Marketing, you will manage budgets, lead cross‑functional teams, collaborate with external partners, and optimise investment to maximise revenue and