Regional Marketing Lead: Drive Growth & Brand Impact

Etihad food group; Abu Dhabi; On-site; AED 420,000 - 640,000; Full time

Job summary

Etihad Airways seeks a Regional Marketing Lead to drive full-funnel marketing across multiple countries in the region. You will translate global priorities into market plans and manage campaigns across paid, owned, and earned channels.

Lead budget planning and performance analysis while partnering with Revenue & Commercial teams to deliver commercially impactful outcomes. International experience is preferred for success in this complex, consumer-facing industry.

Qualifications

• Bachelor's degree in Marketing, Business, or related field.
• 7+ years of progressive marketing experience in regional or multi-country roles.
• Strong ownership of full-funnel marketing strategy and delivery with clear commercial outcomes.
• Strong analytical capability using data and performance metrics.

Responsibilities

• Lead integrated, full-funnel marketing campaigns across paid, owned, and earned channels for multiple countries in the region.
• Own the Country Execution Plans and translate global/regional priorities into market-level plans.
• Collaborate with Revenue & Commercial teams to support launches, seasonal peaks, and tactical initiatives.
• Manage external agencies and ensure delivery to brand standards and ROI expectations.
• Oversee regional budget planning, allocation, tracking, and optimization.
• Provide insights to continuously improve campaign performance and learnings.

Skills

Full-funnel marketing

Analytical capability

Stakeholder management

International experience

Operational excellence

Education

Bachelor's degree in Marketing/Business

Job description

Etihad Airways seeks a Regional Marketing Lead to drive full-funnel marketing across multiple countries in the region. You will translate global priorities into market plans and manage campaigns across paid, owned, and earned channels.

Lead budget planning and performance analysis while partnering with Revenue & Commercial teams to deliver commercially impactful outcomes. International experience is preferred for success in this complex, consumer-facing industry.