Regional Marketing Lead - Full-Funnel Campaigns

Etihad food group; Abu Dhabi; On-site; AED 300,000 - 420,000; Full time

Job summary

Etihad Airways in Abu Dhabi is seeking a hands-on Marketing Manager to execute full-funnel campaigns across assigned markets, coordinating paid, owned, and earned channels to drive awareness, consideration and conversions. You will partner with commercial teams to align campaigns with revenue goals, manage timelines and assets, and ensure on-brand, locally relevant activity.

You will collaborate with senior leaders, balance creative development with performance metrics, and travel up to 20% to

Qualifications

• 5 years of marketing experience in a consumer-facing business
• Bachelor's degree
• Solid experience executing multi-channel marketing campaigns
• Highly organized, delivery-focused, and comfortable managing multiple workstreams
• Experience working with agencies and multiple internal stakeholders
• Commercially curious and keen to understand what drives performance
• Willing and excited to travel and engage with markets on the ground

Responsibilities

• Execute integrated, full-funnel marketing campaigns across assigned markets, from awareness through to conversion
• Coordinate activity across paid, owned, and earned channels to deliver country execution plans
• Manage campaign timelines, assets, approvals, and deployment
• Ensure activity reflects premium brand positioning while remaining locally relevant
• Act as day-to-day marketing contact for assigned markets
• Partner with Revenue & Commercial division to align execution with priorities
• Support market-specific initiatives including tactical offers and new route launches
• Manage external agency partners with high-quality output and on-time delivery
• Track campaign performance across reach, engagement, traffic, bookings, and CPA
• Support reporting and post-campaign reviews and optimization insights
• Travel to markets up to 20% to build local knowledge and relationships

Job description

Etihad Airways in Abu Dhabi is seeking a hands-on Marketing Manager to execute full-funnel campaigns across assigned markets, coordinating paid, owned, and earned channels to drive awareness, consideration and conversions. You will partner with commercial teams to align campaigns with revenue goals, manage timelines and assets, and ensure on-brand, locally relevant activity.

You will collaborate with senior leaders, balance creative development with performance metrics, and travel up to 20% to