Regional Brand & Communications Leader

XPENG; Dubai; On-site; AED 320,000 - 520,000; Full time

Job summary

XPENG in Dubai is seeking a Regional Marketing Lead to protect and build the brand voice across markets. You will drive regional campaigns, launches, events, partnerships and campaigns, working with agencies and partners, guiding retail marketing managers in annual planning and localisation of content in English and Arabic.

Lead regional PR, media relations and performance reporting, while collaborating with global teams in China to ensure brand standards, budget discipline and KPI achievement

Qualifications

• 5-7+ years of experience in marketing, preferably with a background in the automotive industry.
• Proven record running regional PR programmes, launches, events and campaigns across several markets.
• Experience steering agencies and partners, including contracts, KPIs and budgets.
• Excellent written and communication skills in English and Arabic. French is a strong advantage.
• Ability to work in cross-functional teams, including with a global team in China across time zones.
• Analytical and strategic thinking with a clear goal to the target, and the commercial sense to link brand activity to business results.
• Assertiveness, perseverance, ability to drive change and a pragmatic approach.
• Bachelor's or Master's degree in business administration, marketing, communications or similar disciplines.

Responsibilities

• Brand standards: Ensure XPENG corporate identity is followed regionally across digital and physical applications.
• Regional campaigns: Steer regional campaigns in line with the annual marketing plan with creative and media agencies.
• Briefs and plans: Develop briefs, timelines, action packs and media plans covering all communication and creatives in English and Arabic.
• Annual media laydown: Develop the annual media laydown and digital plan in liaison with the media agency.
• PR and reputation: Lead regional PR and manage press relationships and issues.
• Launch communications: Plan and deliver communications for product launches with the marketing team.
• Events: Plan regional events from brand nights to motor shows and report results.
• Brand partnerships: Identify, negotiate and manage partnerships with measurable value.

Skills

Marketing leadership

Regional PR programs

Agency & partner management

English & Arabic writing

Cross-functional collaboration

Strategic planning

Education

Bachelor's/Master's in business, marketing, communications

Job description

XPENG in Dubai is seeking a Regional Marketing Lead to protect and build the brand voice across markets. You will drive regional campaigns, launches, events, partnerships and campaigns, working with agencies and partners, guiding retail marketing managers in annual planning and localisation of content in English and Arabic.

Lead regional PR, media relations and performance reporting, while collaborating with global teams in China to ensure brand standards, budget discipline and KPI achievement