MEA Digital Insights & Performance Manager

Feishu; Dubai; On-site; AED 90,000 - 130,000; Full time

Job summary

XPENG in Dubai seeks a Senior Digital Marketing professional to own the MEA region's digital performance. You will ensure on-brand optimization across web, social, and digital channels.

You will collaborate with the Head of Marketing and country managers, manage digital tools and CRM, analyze data, and report insights with clear recommendations. Fluency in English is required; Arabic is a plus, and strong cross- functional collaboration is essential.

Qualifications

• 5+ years of experience in marketing with a focus on digital communications.
• Proven working experience in digital marketing across the MEA region, with automotive digital tools and phygital customer journeys.
• Up to date with the latest trends and best practices in online marketing and measurement.

Responsibilities

• Build and optimize the MEA digital marketing ecosystem.
• Plan and run all always-on digital topics across web, SEO/SEM, email, social, and digital media.
• Measure ROI, KPIs, and report performance to leadership.
• Coordinate website upgrades, verify forms, tags, and links across markets.
• Lead social media presence and ensure brand governance across distributors.

Skills

Digital marketing

Analytics

Communication

English proficiency

Education

University degree in business administration or related field

Tools

GA4

Google Analytics

Power BI

Looker Studio

Job description

XPENG in Dubai seeks a Senior Digital Marketing professional to own the MEA region's digital performance. You will ensure on-brand optimization across web, social, and digital channels.

You will collaborate with the Head of Marketing and country managers, manage digital tools and CRM, analyze data, and report insights with clear recommendations. Fluency in English is required; Arabic is a plus, and strong cross- functional collaboration is essential.