Real Estate Marketing Specialist — Lead-Gen Pro

Royal Estates

Dubai

On-site

AED 134,000 - 201,000

Full time

7 hours ago

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Job summary

Royal Estates is seeking an experienced Real Estate Marketing Specialist in Dubai to lead digital campaigns across Meta and Google ads, build conversion-focused landing pages on WordPress with Elementor, and drive qualified property inquiries.

You will manage social channels, content calendars, SEO initiatives, and analytics dashboards to optimise ROAS and lead quality, collaborating with sales teams to align campaigns with real estate opportunities.

Qualifications

3+ years of digital marketing in real estate preferred.
Experience planning, launching, managing, and optimising Meta Ads (Facebook & Instagram).
Strong hands-on experience with Google Ads, including Search, Display, Performance Max, remarketing, and conversion-focused campaigns.
Demonstrated ability to generate qualified buyer, seller, investor, and property enquiry leads.
Strong understanding of marketing metrics including CPL, CPC, CTR, CPM, conversion rate, qualified CPL, CAC and ROAS.

Responsibilities

Create and manage Facebook and Instagram lead-generation campaigns.
Develop audience strategies using broad, interest-based, retargeting, Custom Audiences, and Lookalike Audiences.
Create and optimise Google Search campaigns around property and investment-related keywords.
Conduct keyword research and search-intent analysis.
Manage negative keywords, search terms, bidding strategies, budgets, and conversion tracking.
Conduct structured A/B testing of creatives, audiences, copy, landing pages, and offers.
Analyse campaign performance and continuously optimise toward qualified leads and conversions.