Public Relations Executive

fivehotelsandresorts; Dubai; On-site; AED 89,000 - 134,000; Full time

Job summary

fivehotelsandresorts is seeking a Public Relations professional in Dubai to manage media relations, press materials, and influencer outreach for luxury hospitality brands.

The role covers media monitoring, press kit management, stakeholder coordination, and development of press pitches, requiring 1–2 years of PR experience and a degree in Marketing, Communications, Journalism, or Hospitality Management or related field, with strong communication and leadership skills.

Qualifications

• A Bachelor's Degree in Marketing, Communications, Journalism, Hospitality Management, or a related field is preferred.
• A minimum of 1–2 years of experience in Public Relations is preferred.
• Experience in luxury, lifestyle, international travel, or hospitality is preferred.

Responsibilities

• Maintains media coverage records and produces weekly press coverage reports.
• Organises and maintains the press kit and media assets library.
• Manages a database of media contacts, influencers, and partners.
• Develops and distributes press pitches and coordinates media visits and events.
• Provides administrative support to the Head of Department and coordinates cross‑department communications.

Skills

Public relations

Media relations

Communication skills

Leadership

Organisational skills

Education

Bachelor's degree in Marketing, Communications, Journalism, Hospitality Management, or related field

Tools

Microsoft Word

Microsoft Excel

Microsoft PowerPoint

Outlook

Social media platforms

Job description

The Opportunity

A Platform for Those Who Deliver. Whether you're in a frontline role, a specialist function, or a leadership position, every role presents an opportunity to make a meaningful impact.

Roles and Responsibilities

You Take Ownership

You approach your responsibilities with discipline, a clear understanding of what the business requires, and a consistent attention to quality - working collaboratively and focused, at all times, on delivering meaningful output.

You Deliver With Precision

What We’re Looking For

• A Bachelor's Degree in Marketing, Communications, Journalism, Hospitality Management, or a related field is preferred, reflecting a commitment to excellence and a solid understanding of Public Relations.
• A minimum of 1-2 years of experience in Public Relations, showcasing a proven track record of success in the profession, is preferred.
• Experience in luxury, lifestyle, international travel, or hospitality is preferred.
• The ability to work both independently and collaboratively as part of a team, embodying strong leadership qualities and organisational acumen.
• Technology literacy with a mastery of Microsoft Word, Excel, PowerPoint, Outlook, and all social media platforms.
• A quick learner with a proactive nature and a meticulous eye for detail, complemented by the ability to multi-task effectively in a fast-paced environment.
• Excellent communication and interpersonal skills, leveraging strong verbal and written skills to engage effectively with guests, our Tribe, media contacts and all other stakeholders.
• Organisational and leadership skills, effectively leading and inspiring the Tribe.
• Visionary thinking by finding creative solutions, while taking ownership for all duties and tasks assigned.
• A hands‑on attitude, fuelled by a ‘Can-Do’ spirit.

Key Responsibilities

Media Coverage Monitoring, Recognitions and Awards Tracking

Maintains comprehensive media coverage records secured by the in-house and external Public Relations teams, ensuring methodical and organised record-keeping across all channels. Produces and updates weekly Top Press Coverage presentations in brand-approved templates, consolidating top-tier editorial coverage to support accurate monthly and annual reporting. Maintains and updates an Awards Won and Recognitions tracker across The Group, along with associated certificates, badges, logos and banners. Proactively monitors and tracks media coverage across social media platforms, media monitoring and alert tools, and relevant online publications and websites.

Media Gallery, Press Kit and Asset Management

Organises and maintains the Public Relations server, managing file storage and document organisation from internal and external stakeholders including brand presentations, reports, press materials, awards won, brand standards, etc. Curates, updates and maintains an approved media-friendly visual asset gallery and video library for the press kit in collaboration with relevant departments. Supports development of weekly press alerts aligned to brand experiences, launches, seasonal offerings and events with approved visual content. Maintains a record of high‑profile celebrity and VIP visits.

Stakeholder and Contact Management

Maintains a robust, updated database of local and international media contacts, influencers, bloggers and industry partners. Identifies brand‑relevant influencers and key opinion leaders to support coverage momentum in line with brand positioning and commercial objectives. Coordinates administrative support for media, influencer and VIP visits and partnerships across all destinations.

Media Relations and Coordination

Develops creative and seasonal press pitches to support ongoing coverage of Group initiatives. Supports distribution of press releases to targeted media, agencies and key contacts. Responds to media inquiries and interview requests, managing coordination of media visits and specific events requiring the Public Relations team’s attention. Collaborates on influencer, partner and sponsor engagements. Builds and strengthens media relationships to generate editorial coverage.

Administrative Support

Manages the Head of Department's calendar, coordinating meetings, calls and key engagements. Supports the Head of Department with administrative duties and reporting. Works with Head Office on departmental administrative requests including contract filing, financial records and invoice processing. Coordinates and submits monthly team attendance records within required Human Resources timelines. Supports the in‑house Public Relations team and collaborates across departments to maintain consistency in internal and external communication.

Miscellaneous

Monitors competitor activity to ensure The Group's Public Relations strategies remain current, appropriately positioned and industry‑leading. Stays informed of industry developments in hospitality, entertainment, dining and wellness to support strategic positioning.

What Success Looks Like

Be Part of an Organisation That Recognises Delivery and Rewards Growth. You'll be part of a global, fast‑growing business operating across some of the most distinctive destinations in the industry, working alongside a diverse, multicultural team united by shared standards, at a pace that supports real development and where consistent delivery is recognised across every function, brand, and territory.

You Connect

You recognise how your work affects the wider team, the guest, and the business, and you act accordingly.

You Represent the Brand

In every interaction, whether with a guest, a colleague, or a partner, you conduct yourself as a representative of the brand.

You Own It

You assume full responsibility for what falls within your remit, and you see it through to completion with minimal oversight.

You Deliver

Your work is accurate, timely, and consistently meets the standard expected, while understanding how it connects to the wider business, team output and commercial results.

You Grow

You receive feedback constructively, develop your capabilities with intent, and approach every challenge as an opportunity to improve.