Product Marketing & Business Development Manager

Melodica Music and Dance Academy; Dubai; On-site; AED 90,000 - 130,000; Full time

Job summary

Melodica Music and Dance Academy is expanding its instrument business across the UAE. The role focuses on product marketing, business development and partnerships to drive B2C, B2B and institutional sales opportunities.

You will plan and execute campaigns, demonstrations and promotions, while coordinating with retail and ecommerce teams to maximize conversions and revenue. A strong track record in instrument-related markets and a UAE driving licence are preferred.

Qualifications

• Eight+ years of experience in product marketing, business development or related commercial roles.
• Proven ability to grow product sales through partnerships, activations or retail initiatives.
• Experience in musical instruments, consumer electronics, premium retail or lifestyle products preferred.
• Valid UAE driving licence, own car and willingness to travel across the UAE.

Responsibilities

• Develop quarterly and annual product marketing and business development plans aligned with instrument sales goals.
• Identify customer segments and institutional buyers; build a sales pipeline through partnerships.
• Secure relationships with schools, malls, corporates and hotels to generate sales opportunities.
• Plan and execute demonstrations, workshops, pop-ups and seasonal promotions with commercial objectives.
• Collaborate with retail, marketing and ecommerce teams on product positioning and lead follow-up.
• Coordinate campaigns, negotiate partner terms and manage budgets and resources.
• Track revenue, lead quality and activation return; adjust activities based on results.

Skills

Product marketing

Business development

Retail sales

Partnerships

Commercial roles

Job description

Role overview

Grow Melodica's musical instruments business across the UAE through product marketing, retail initiatives, partnerships and new B2C, B2B and institutional sales opportunities. Turn campaigns and customer experiences into measurable enquiries, conversions and revenue.

Key responsibilities

• Develop quarterly and annual product marketing and business development plans aligned with instrument sales goals.
• Identify customer segments, institutional buyers and new commercial opportunities; build and progress a qualified partnership and sales pipeline.
• Secure relationships with schools, universities, malls, corporates, hotels and communities that generate product sales opportunities.
• Plan and execute instrument demonstrations, workshops, pop-ups, exhibitions and seasonal promotions with clear commercial objectives.
• Work with retail, marketing and ecommerce teams on product positioning, campaign messaging, in-store visibility and follow-up of generated leads.
• Coordinate campaign and activation delivery, negotiating partner terms and managing agreed budgets and resources.
• Track revenue, lead quality, conversion, footfall and activation return; adjust activity based on results and commercial value.
• Monitor competitors and customer needs; recommend relevant product, category and market opportunities.

Experience and qualifications

• At least eight years of relevant experience in product marketing, business development, retail sales, partnerships or commercial roles.
• Evidence of increasing product sales through partnerships, activations or retail growth initiatives.
• Musical instruments, consumer electronics, premium retail, lifestyle products or comparable product-business experience preferred.
• Valid UAE driving licence, own car and willingness to travel across the UAE. An established UAE partner network is advantageous.