Product Communications Specialist

Binance; United Arab Emirates; Remote; AED 180,000 - 240,000; Full time

Benefits offered by this job

Work-from-home arrangement

Job summary

Binance in the United Arab Emirates is seeking a senior communications professional to lead global PR for product launches, GTMs, and campaigns, aligning messaging with Binance's overall strategy and business objectives across markets.

You will position Binance and its products as leaders in their categories through proactive media opportunities, work closely with Product Marketing to ensure consistent product messaging and campaign execution, and help troubleshoot public and user concerns with

Qualifications

• At least 5 years of PR/communications experience.
• Strong writing and storytelling abilities; ability to simplify complex topics.
• Understanding of consumer financial and trading products.
• Proactive, able to manage multiple stakeholders in a fast-paced environment.

Responsibilities

• Help develop and execute global integrated communications for product launches, GTMs, and campaigns.
• Position Binance and its products as leaders through media opportunities.
• Partner with Product Marketing to ensure product messaging and campaign execution are aligned.
• Support and troubleshoot product-related issues, contain, deescalate and resolve public and user concerns.

Skills

PR & communications

Crypto/fintech familiarity

Strong writing skills

Stakeholder management

Job description

Binance is a leading global blockchain ecosystem behind the world's largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

Responsibilities:

• Help develop and execute global integrated communications for product including GTMs and campaigns, and in support of Binance's broader product strategy and business objectives

• Position Binance and Binance products as leaders in their respective product categories through media opportunities

• Partner with Product Marketing to ensure product messaging and campaign strategy and execution are aligned

• Support and troubleshoot product related issues, contain, deescalate and resolve public and user concerns.

Requirements:

• 5 years of experience in PR, communications. Experience in crypto, fintech, traditional finance, consumer technology is strongly preferred.
• Good understanding of consumer financial and trading products
• Strong writing and storytelling skills, with the ability to simplify complex or technical products and concepts into media- and user-friendly narratives
• Proactive and at ease in a fast-paced environment, ability to prioritize, manage stakeholde

Why Binance

• . Shape the future with the world's leading blockchain ecosystem
• . Collaborate with world-class talent in a user-centric global organization with a flat structure
• . Tackle unique, fast-paced projects with autonomy in an innovative environment
• . Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• . Competitive salary and company benefits
• . Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)

Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.