PR Specialist - MENA

Binance; Dubai; Remote; AED 100,000 - 160,000; Full time

Benefits offered by this job

Work-from-home arrangement

Competitive salary and benefits

Job summary

Binance is seeking a Marketing professional to promote products across the Middle East, with a focus on the UAE market. You will write promotional copy, plan online and offline events, and coordinate with partners.

You will analyze target user needs, monitor market trends, develop positioning, and report progress. Fluent English is required; 2+ years in marketing/PR, strong teamwork under pressure.

Qualifications

• Bachelor's degree or above in marketing, advertising, or related field.
• Fluent English is required to coordinate with overseas partners and stakeholders.
• Minimum 2 years in marketing, PR or related roles with proven success.

Responsibilities

• Promote Binance products across the Middle East region, including planning online and offline events and coordinating with partners.
• Build in-depth knowledge of target user needs and preferences to increase product visibility in the community.
• Assist BD team in developing partnerships and establishing relationships with key opinion leaders (KOLs).
• Monitor market trends and analyze competitive strategies to position Binance products effectively.
• Regularly report progress, summarize lessons learned, and provide improvement recommendations.

Skills

English fluency

Data analysis

Communication

Teamwork

Adaptability

Marketing enthusiasm

Pressure tolerance

Education

Bachelor's degree in marketing/related field

Job description

Responsibilities

• Responsible for product promotion across Middle East region including but not limited to writing promotional copy planning online and offline events and coordinating with partners.
• Develop in-depth knowledge of target user needs and preferences within the community identify potential market opportunities and increase product visibility.
• Assist the BD team in developing partnerships and establishing strong relationships with key opinion leaders (KOLs) to enhance product visibility and influence.
• Monitor market trends analyse competitive strategies and develop appropriate market positioning and promotion strategies for the companys products.
• Regularly report on work progress summarise lessons learned and provide suggestions and recommendations for improvement.

Requirements

• Bachelors degree or above preferably in a related field such as marketing advertising or media.
• Fluent English is required to be able to coordinate with overseas partners and stakeholders.
• Minimum 2 years of marketing or PR or related work experience with proven success preferred.
• Strong data analysis skills able to independently conduct market research and competitive product analysis.
• Good communication and coordination skills able to maintain good relationships with team members partners and clients.
• Strong learning ability and innovative spirit able to quickly adapt to the ever-changing market environment.
• Passionate about marketing with strong teamwork and the ability to withstand pressure.

Why Binance

Shape the future with the worlds leading blockchain ecosystem Collaborate with world-class talent in a user-centric global organization with a flat structure Tackle unique fast-paced projects with autonomy in an innovative environment Thrive in a results-driven workplace with opportunities for career growth and continuous learning Competitive salary and company benefits Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)

Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.

Required Experience:

Unclear Seniority