Performance Marketing Manager

Salt; Dubai; Remote; AED 300,000 - 500,000; Full time

Job summary

Salt is seeking a Design Manager: Performance Creative & Conversion in a fully remote role based for international clients. You will own the ad-to-conversion journey and the creative ecosystem—display, video, copy—and work with clients on optimizing forms, pages and checkout flows.

You’ll lead design from concept to delivery, with hands-on Figma and Adobe CC, plus budget and supplier management. Strong testing mindset and English fluency are essential.

Qualifications

• 5+ years in direct-response design (paid social, display, landing pages).
• Experience redesigning acquisition flows with measurable conversion improvements.
• Volume banner and social creative production across platforms.

Responsibilities

• Audit the full click-to-conversion path; redesign landing pages and forms with build-ready specs; ensure alignment between ad copy and page content.
• Produce static, animated, HTML5 and dynamic assets for multiple platforms with scalable systems.
• Lead video projects from brief to delivery; manage budgets and suppliers; build a freelance bench.
• Write headlines, hooks and CTAs across search, social and display; structure for testing and regulatory compliance.
• Run creative tests; report CPA impact; retire underperforming creatives; leverage AI where beneficial.

Skills

Direct-response design

Landing pages

Acquisition flows

Display & social design

Video management

Ad copy testing

Figma

Adobe CC

Generative AI

Freelancer management

English fluency

Tools

After Effects

HTML/CSS

VWO/Optimizely

Job description

Design Manager: Performance Creative & Conversion

Full-time, permanent · Reports to the CEO

Location:Dubai

About the company

My client is a Dubai-based performance marketing agency running paid search, paid social and display for international brands that track their cost per acquisition every day. Their clients spend well on media but still lose people somewhere between the ad and the confirmation page. This role exists to close that gap.

The role

You’ll own two things: the journey from ad click to conversion, and all the creative that feeds it, including display, video and ad copy. Some weeks you’ll be in Figma building it yourself. Other weeks you’ll be on a call explaining to a client why their form loses half its traffic on step two.

What you’ll do

• Acquisition journeys: audit the full click-to-conversion path, redesign landing pages, forms and checkouts in Figma with build-ready specs, and make sure the ad and the page say the same thing
• Display & social creative: produce static, animated, HTML5 and dynamic assets for Google, Meta, TikTok and more, built as systems so resizes and refreshes don’t mean starting again
• Video: take projects from brief to finished file, manage suppliers, budgets and deadlines, and build a trusted freelance bench
• Ad copy: write headlines, hooks and CTAs across search, social and display, structured for testing and compliant for regulated sectors
• Testing & AI: run creative tests, report what moved CPA, retire what isn’t working, and use generative AI tools where they genuinely help

What you’ll bring

• Around 5 years in direct-response design (paid social, display, landing pages), agency or in-house
• Acquisition flows you’ve redesigned, with before-and-after conversion numbers to show for it
• Banner and social creative produced at volume across platforms
• Experience commissioning and managing video, including budgets and suppliers
• Ad copy backed by test results
• Advanced Figma and Adobe CC, plus enough motion and editing skill to fix small things yourself
• Hands-on use of generative AI in live client work
• Confidence with demanding clients: you can take feedback and still hold your position when the data backs you
• Fluent English, a proven track record of working remotely, and a few hours’ overlap with Dubai time

Nice to have:

VWO or Optimizely, HTML/CSS, After Effects, both e-commerce and lead-gen experience, financial services or other regulated sectors, Arabic or creative localisation, and experience managing freelancers or juniors.

What’s on offer

• Fully remote, permanently, with no relocation and no return-to-office plan
• Direct line to the CEO, where decisions take hours, not weeks
• A wide brief across design, video and copy for international clients
• Budget for tools, licences and freelancers, plus an equipment allowance
• The chance to build the design function from the ground up
• A competitive package