Paid Media Channel Lead - DSP

Confidential Company; Abu Dhabi; On-site; AED 350,000 - 650,000; Full time

Job summary

Confidential Company in Abu Dhabi seeks a Paid Media Manager to lead global DSP and Agency campaigns, driving user acquisition and traffic quality. You will optimize bidding, budgets, and performance across major platforms such as Google, Meta, TikTok, and X.

The ideal candidate has 3–5+ years in paid media, hands-on DSP optimization, strong analytical skills, and fluent English. Experience with GA4 and AppsFlyer is a plus; fintech or crypto exposure is a bonus.

Qualifications

• 3–5+ years of paid media experience with sizable budgets.
• Hands-on DSP optimization and agency performance management.
• Experience with major platforms (Google, Meta, TikTok, X).
• Strong understanding of CPA/CPI/CPM models and conversion optimization.
• Strong analytical skills and professional English.

Responsibilities

• Manage and scale global DSP and Agency channels driving user acquisition and traffic quality.
• Optimize DSP campaigns through targeting, bidding, budget allocation, and performance analysis.
• Manage Agency partnerships, optimize CPA/payout models, and ROI.
• Execute and optimize Big Media campaigns across Google, Meta, TikTok, X, and others.
• Drive creative optimization through A/B testing and performance analysis.
• Optimize CPA, LTV, ROI, and user quality through data-driven strategies.
• Collaborate with Regional, BI, Creative, and Product teams to drive growth.

Skills

Paid media

DSP optimization

Agency performance management

Cross-platform campaigns

Data analytics

Tools

GA4

AppsFlyer

W2A

Job description

Key Responsibilities

• Manage and scale global DSP and Agency channels, driving user acquisition and traffic quality.
• Optimize DSP campaigns through targeting, bidding, budget allocation, and performance analysis.
• Manage Agency partnerships, optimize CPA/payout models, and improve ROI.
• Execute and optimize Big Media campaigns across Google, Meta, TikTok, X, and other platforms.
• Drive creative optimization through A/B testing and performance analysis.
• Optimize CPA, LTV, ROI, and user quality through data-driven strategies.
• Collaborate with Regional, BI, Creative, and Product teams to drive growth.

Requirements

• 3–5+ years of experience in Paid Media, with sizable budget management experience.
• Strong hands‑on experience in DSP optimization and Agency performance management.
• Practical experience with major platforms such as Google, Meta, TikTok, or X.
• Solid understanding of CPA/CPI/CPM models, attribution, and conversion optimization.
• Strong analytical skills, global market experience, and professional English proficiency.

Nice to Have:

• Experience in Crypto, Fintech, or Finance.
• Familiarity with AppsFlyer, GA4, W2A, or OEM channels.