Direct - Response Copywriter

Rifah Group F.Z LLC; Dubai; On-site; AED 89,000 - 134,000; Full time

Job summary

Rifah Group F.Z LLC in Dubai is seeking a Direct-Response Copywriter who crafts persuasive copy for paid social, landing pages and DTC offers. You will work from customer research and performance data to produce angles and variations that convert.

You’ll collaborate with paid media, creative strategy, design and video teams, adapt copy to brands and audiences, and refine messaging based on performance while meeting deadlines.

Qualifications

• Proven direct-response copywriting for paid social and DTC brands.
• A portfolio showing performance ads and landing pages.
• Strong hooks, offers, objections, proof and CTAs.
• Ability to write concise ads and longer landing pages.
• Based in the UAE with excellent written and spoken English.
• Reliable, organised and responsive to feedback.

Responsibilities

• Write direct-response copy for paid-social ads, landing pages, advertorials and e-commerce offers.
• Develop hooks, angles, headlines, scripts, body copy, proof points, offers and calls to action.
• Turn customer research, reviews, objections and product benefits into persuasive copy.
• Produce multiple variations for structured creative and landing-page tests.
• Work closely with paid media, creative strategy, design and video-editing teams.
• Adapt copy to different brands, audiences, stages of awareness and campaign goals.
• Review performance data and use the findings to improve future copy.
• Keep messaging accurate, on-brand and compliant with client requirements.
• Manage several briefs and deadlines without losing quality or detail.

Skills

Direct-response copywriting

Portfolio

English proficiency

Research skills

Deadline-driven

Based in UAE

Job description

Job Description:

ABOUT US

We are a performance-focused growth and creative team working with fast-growing e-commerce and CPG brands, mainly in the US. We develop paid-social campaigns, landing pages and direct-response offers designed to turn attention into measurable sales.

THE ROLE

We are hiring a Direct-Response Copywriter who understands how to sell through clear ideas, strong hooks, sharp positioning and persuasive copy. This is not a general content‑writing role. You will write for performance across paid social, landing pages and DTC/e-commerce offers. You should be comfortable working from customer research and performance data, producing multiple angles and variations, and improving copy based on what converts.

RESPONSIBILITIES

• Write direct-response copy for paid-social ads, landing pages, advertorials and e-commerce offers
• Develop hooks, angles, headlines, scripts, body copy, proof points, offers and calls to action
• Turn customer research, reviews, objections and product benefits into persuasive copy
• Produce multiple variations for structured creative and landing-page tests
• Work closely with paid media, creative strategy, design and video‑editing teams
• Adapt copy to different brands, audiences, stages of awareness and campaign goals
• Review performance data and use the findings to improve future copy
• Keep messaging accurate, on‑brand and compliant with client requirements
• Manage several briefs and deadlines without losing quality or detail

REQUIREMENTS

• Proven direct-response copywriting experience, ideally for paid social and DTC/e-commerce brands
• A portfolio showing performance ads, landing pages or other conversion-focused work
• Strong understanding of hooks, offers, customer awareness, objections, proof and calls to action
• Able to write concise ad copy as well as longer‑form landing-page or advertorial copy
• Comfortable producing and refining multiple variations quickly
• Strong research skills and the ability to turn insights into clear selling ideas
• Commercial judgement and interest in why copy converts
• Based in the UAE
• Strong written and spoken English
• Reliable, organised and responsive to feedback

WHAT SUCCESS LOOKS LIKE

• Copy is clear, persuasive and ready to test
• Briefs produce several distinct, useful angles rather than minor rewrites
• Ads and landing pages improve through structured testing and iteration
• Customer insights and performance data are reflected in the work
• Deadlines are met and feedback is applied quickly
• The paid media and creative teams have a steady pipeline of strong copy to test